Resolution Store: Bar and Restaurant Promotion Strategies. Digital

Since the Special Edition on promoting the HoReCa industry in the Metaverse, we’ve received several requests to «come […]

Coca-Cola Enterprises and Tesco ask Brits to recycle

Following the successful last year’s at-home recycling campaign with the retailer Sainsbury, the Coca-Cola’s bottler CCE is launching another environmental effort «Recycling is the Answer» with Tesco in the U.K.

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Jack Daniel’s entertains new drinkers with emotional bar stories—digitally

The American whiskey brand Jack Daniel’s has launched an epic storytelling digital effort that is called a «fully-immersive, multimedia experience» — merely, a mobile-adaptive website Tales of Whiskey that features some short nostalgic films, graphic vignettes, audio, written and mixed-media content.

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Land Rover launches a competition to win a space trip with Virgin Galactic: open in 40 countries

The British luxury automotive brand Land Rover is rolling out an «adventurous» digitally-led marketing effort to promote a […]

Mazda Canada intriguing followers on Instagram with collage-like magazine covers

Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.

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Saatchi & Saatchi set Samsonite against the world in a new series of playful videos

Luggage and travelling aссessories can be advertised creatively: proved by Saatchi & Saatchi. The Belgium office of the agency has recently launched five new whimsical videos for the luggage brand Samsonite that follow the campaign started earlier this year, «Samsonite VERSUS the world.»

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Bosch Australia revives the old-fashioned “Where’s Wally-esque” style in a Facebook competition

Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.

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American Express prompts Londoners to re-discover their city

American Express has teamed up with Nick Knight, a fashion photographer, to launched a real-time photo exhibit on Twitter. As part of the collaboration, the master will be capturing whatever attracts his eye around his home in West London —the focus will be made on “hidden inspiration.” The effort running under the #MySecretCity hashtag, which is also its tagline, is rolling out on July 3.

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BIC creating a universal typeface

BIC, the ballpoint pen brand, has launched a digital crowdsourcing campaign, encouraging people from all across the globe to share their personal and unique handwriting style. The goal is to create a universal typeface, which will be an epitome of emotional physical connection between people in the era of digital.

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Electrolux to livestream 15 cooking tutorials promoting kitchen appliances from Expressionist Collection

Electrolux is continuing a Tumblr-based campaign Now You’re Cooking, launched back in 2012 to promote kitchen appliances, with a series of 15 recipe videos that will be livestreamed as the food is being cooked.

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