British Airways helps vacation planners choose the desired roots with a new interactive tool, “Picture Your Holiday,” developed by BBH London’s digital agency Monterosa. The highly visual, mosaic-like website is built as a mood board with hundreds of images of “dream vacations” featuring traditional local food, fabulous city views and beach landscapes, sporting activities, shopping inspirations and many more.
MoMA and Foursquare help discover the architectural gems of New York, scattered among thousands of less impressive, tasteless and gritty buildings across the megalopolis. The museum and location-based social networking service have developed an architectural scavenger hunt built around 21 architectural sites in NYC.
The space trip theme, employed by Red Bull, Virgin and AXE in their promotional efforts, has now been taken up in the new campaign by KLM. The Dutch airline is encouraging the international audience to participate in the KLM SPACE competition for a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx. This revolutionary aircraft is set to make the first commercial space trip as part of the larger project, Space Expedition Corporation (SXC), in partnership with KLM.
Ford is engaging the U.S. online community to promote its latest Ford Fiesta vehicle. The automaker is on the lookout for 100 young adults, so-called social influencers from various areas, who will “convey the unique personality and attributes of the new 2014 Ford Fiesta in an entirely different way,” says the brand. The new initiative, dubbed “Fiesta Movement: A Social Remix,” will be built from user-generated content only.