The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar.
Professional skills need constant perfection, especially when it comes to the ever-evolving fields like marketing or design, strongly influenced by technology. Let’s take a look at a hand-picked selection of the most important upcoming events in these areas, from today through December.
Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among its British families.
With the KLM Dream Catcher web app, the airlines company now helps build the most accurate picture of what to do, where to go, what to see in the city, using references from the trusted editorial and community-powered international sources.
Ah, the good old QR code. The subject of Quick Response codes comes up rather a lot in the agency world. When a shiny piece of offline creative is being lovingly crafted, the ‘digital guys’ are often asked whether or not we should include one.
The majority of the U.K. consumers (61%) hate being engaged with brands in social media because of: poor language (42,5%), "too salesy" updates (24.9%), too frequent updates (12.8%), bad sense of humour (12.5%), or too rare updates (7.2%).
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland.
To understand why people love memes, Google has teamed up with anthropologists, digital vanguards and content creators, as well as spoken to a number of Gen C'ers.