popular Consumer Insight
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
Viewing video is the most popular type of content consumption globally: 55% of the respondents say that video programs are an important part of their life.
12% already use products that blur the lines between digital and physical, while 27% are aware and interested in them, and 61% are either aware but not interested (26%) or unaware (35%) of this type of products.
Consumers want unique content; quirkiness and novelty isn’t enough anymore. Instead, the experience has to be useful, engaging, timesaving or shareable.
Around Valentine’s Day, consumers may venture into stores—both on the high street and online—to purchase a one-time gift, but this creates an opportunity for brands to engage that consumer and keep them around for longer.
The small software engineering company Oxford BioChronometrics specializing in Human Recognition Technology conducted a study to find out which percent of digital ads is clicked by bots, not real users.