The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
The label is releasing a new line of clothes called Wellthread, which mirrors the company’s sustainable philosophy.
Levi Strauss & Co. and American Rag founder, Mark Werts have opened a new premium denim concept
Giant corporations and smaller companies always strive to be innovative to boost their business and continue success. Since each of the market leaders does a great job in this field, measuring and comparing their ‘innovative’ achievements can be rather tough, still Information Week, the technology magazine, studied their activity and published a list of the American companies, which use innovations in their strategies in the most effective way. While a multinational technology company, PACCAR, which manufactures premium commercial vehicles, tops the 2011 InformationWeek 500 list, the second position is taken by Levi Strauss, followed by other consumer companies including Procter & Gamble, Walgreen Co. and Colgate-Palmolive Co, which take the 8th, 29th and 50th place correspondingly. The companies were ranked based on how they use technologies and fresh approaches to engage consumers in the most meaningful and entertaining way.
Dockers, the famous khaki brand, has partnered with apparel designer Alexander Wang and a group of five other celebrity designers to unveil a limited-edition menswear collection.
Dockers, one of the Levi Strauss brands, is offering real men (and women) to enter a new contest for a chance to receive as much as $100,000 to develop their lifetime dream project, either business or personal ones. The US competition comes as part of the ‘Wear the Pants’ global ad campaign, which has been running since 2009 celebrating “a new style of masculinity—one that blends accountability and sensitivity, for the man who knows how to change a tire and a baby’s diaper.” The well-known khaki pants brand is giving away the major prize of $100K as well as additional 43 ‘Man Grants’ with total value of over $75,000 in services, tools, resources, or cash.
Dockers launched a project giving parents a chance win big for college spendings of their children. “The Approved Schoolwear $20,000 Scholarship” Contest gives all an opportunity to take the edge of the rising costs of education from now through August 31st.
The Dockers® brand announced the US launch of a new line of premium khakis at American Rag Cie, the unique Los Angeles retail destination for those with immaculate style. This marks the Dockers® brand's first ever collection of premium products to debut in the US and the global premier of the new Dockers K-1 Khaki collection.