We sat with Thomas in the Moscow Electrolux office to discuss how true innovations were born, when kitchen appliances would become "smart" and "connected," to talk about sustainable business principles and sources of inspiration and motivation for top-class product designers.
Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
In the TV ads and digital executions, launched on August 5, the brand highlights the consumer-inspired improvements that have been made to the products’ design and usability.
Electrolux illustrates the quietness of the new vacuum cleaners with the “Ergothree Music Project.”
Electrolux is unlocking design talents in children, from toddlers to tweens, with the new competition that rolls out on the brand’s Facebook page. The Design Playground contest invites parents from all countries excluding the USA, Italy and Russia to share their kids’ kitchenware concepts. The project doesn’t include cash prizes, still it helps bring the ideas of emerging talents to a professional level—the most impressive ideas will be turned into 3D sketches.
Electrolux has released a range of small kitchen appliances to celebrate vibrant colours.
LG USA marks the launch of its new mega-capacity washing machine TurboWash that saves 20 minutes per load with the ‘Less Mess. More Life’ sweepstakes on Facebook.
LG Electronics that has recently launched a Facebook app, My Eco Home, has signed actress Georgie Parker as new Australian brand ambassador across the Home Appliance category.