On March 4, Electrolux launched a new installment of the annual design competition for students and young designers […]
Electrolux is launching the 2014 installment of its international design competition, Electrolux Design Lab, aimed to find cutting-edge concepts for improving our homes. Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
Electrolux is unlocking design talents in children, from toddlers to tweens, with the new competition that rolls out on the brand’s Facebook page. The Design Playground contest invites parents from all countries excluding the USA, Italy and Russia to share their kids’ kitchenware concepts. The project doesn’t include cash prizes, still it helps bring the ideas of emerging talents to a professional level—the most impressive ideas will be turned into 3D sketches.
Electrolux has released a range of small kitchen appliances to celebrate vibrant colours. Psychologists confirm that colour influences on people’s mood, still traditional palette of kitchen appliances goes in boring shades of white, grey or even black. Electrolux has committed to change it by the release of the limited-edition Go Colour! range, which includes a coffee maker, toaster, water kettle, hand mixer, blender and stick mixer.