The brand has researched that 80% of women write negative posts on social media about their own appearance.
2014 Dove Men+Care Dad Portrayal Study shows a clearer picture of relationship between fathers and their offspring.
Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty.
Now, when technologies are constantly reformulating our everyday lives, are they also reaching out into the basics of our existence, the way we develop from the very first day after the fusion of gametes?
Selfie, a 8-minute documentary, screened at the 2014 Sundance Film Festival on Monday, continues the brand's ongoing campaign to help women raise their self-esteem.
The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal with a nice promotional element, “The Carbon Paper Ad” that appeared in specialized parenting magazine.
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.
The new advertising push replaces the previous three-year campaign “Journey to Comfort,” which featured a series of life-stories told by sport celebrities.