Dr Pepper Is 'Always One of a Kind'
Dr Pepper, the iconic beverage brand which celebrated its 125th anniversary of ‘original life’ last year, is kicking off a new advertising campaign, which is revolving around...
10 January 2012
New Year, New Look for Dr Pepper!
This January, Coca‑Cola Enterprises Ltd will unveil a brand new look for the Dr Pepper range; Dr Pepper and Dr Pepper Zero.The new packaging design creates an opportunity for further growth and will increase shelf stand out and help consumers to...
20 December 2011
Dr Pepper Ten: Created for Men Only
To appeal to different categories of consumers effectively, some brands use different promotional concepts for similar products, tailoring the positioning to the tastes of target audience. The iconic...
11 October 2011
Dr Pepper Continues Its Million Dollar Tuition Giveaway Initiative
Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to...
22 September 2011
Dr Pepper Invites British Teens to The Pepperhood
Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’...
26 May 2011
Dr Pepper and R&D/Leverage Unveil New 'Legacy' Bottle
The beginning of April has been marked with the significant event at Dr. Pepper Snapple Group as the brand unveiled new 20 ounce 'Legacy' bottle created jointly with Leverage, Integrated Industrial Design, which represents...
18 April 2011
Gen Zers and Gen Yers: How Brands Communicate with Youngsters
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
15 March 2011
Dr Pepper Snapple Group to Unveil Caloric Information on Its Product Labels
Dr Pepper Snapple Group, one of soft drinks giants, announced in its press-release on February 08, it will publish caloric information on its product labels in order to help the consumer make informed choices.
9 February 2011
Dr. Pepper to Introduce New Low Calorie Soft Drink for Men over 25
Dr. Pepper Snapple Group reported it is about to launch a new soft drink. The soft drink producer targets male consumers of age bracket 25-34 who prefer the taste of regular Dr Pepper but are looking for a lower-calorie option.
7 February 2011
Fergie Performs a Trick with a Cherry Stem in the New Dr Pepper Commercial
Fergie becomes extremely seductive in a new Dr Pepper commercial for the upcoming Super Bowl XLV, slated for February 6. The soft drink brand, which invited spooky KISS to star in the last year’s advertising, now is...
14 January 2011
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