Dr Pepper Introduces The Avengers Trailer and Cans
Dr Pepper has rolled out a new video spot marking its new partnership with Marvel Studios that launches The Avengers movie soon.
12 March 2012
Dr Pepper Adds Five Sodas to Its Ten Platform
Following the ‘slim’ beverages trend, Dr Pepper Snapple Group has added its five sodas—7Up, A&W, Canada Dry, RC and Sunkist—to its Ten portfolio of soft drinks that have only 10...
6 March 2012
Dr Pepper Is 'Always One of a Kind'
Dr Pepper, the iconic beverage brand which celebrated its 125th anniversary of ‘original life’ last year, is kicking off a new advertising campaign, which is revolving around...
10 January 2012
New Year, New Look for Dr Pepper!
This January, Coca‑Cola Enterprises Ltd will unveil a brand new look for the Dr Pepper range; Dr Pepper and Dr Pepper Zero. The new packaging design creates an opportunity for further growth and will increase shelf stand out and help consumers to...
20 December 2011
Dr Pepper Ten: Created for Men Only
To appeal to different categories of consumers effectively, some brands use different promotional concepts for similar products, tailoring the positioning to the tastes of target audience. The iconic...
11 October 2011
Dr Pepper Continues Its Million Dollar Tuition Giveaway Initiative
Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to...
22 September 2011
Dr Pepper Invites British Teens to The Pepperhood
Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’...
26 May 2011
Dr Pepper and R&D/Leverage Unveil New 'Legacy' Bottle
The beginning of April has been marked with the significant event at Dr. Pepper Snapple Group as the brand unveiled new 20 ounce 'Legacy' bottle created jointly with Leverage, Integrated Industrial Design, which represents...
18 April 2011
Gen Zers and Gen Yers: How Brands Communicate with Youngsters
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
15 March 2011
Dr Pepper Snapple Group to Unveil Caloric Information on Its Product Labels
Dr Pepper Snapple Group, one of soft drinks giants, announced in its press-release on February 08, it will publish caloric information on its product labels in order to help the consumer make informed choices.
9 February 2011
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