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Following the "Brilliantly British" campaign, launched last summer in conjunction with the London Olympics 2012 and Queen's Diamond Jubilee, Molson Coors, the brand owner, updated packaging and glassware for Carling beer with the help of brand design agency Echo.
The brand aims to appeal to the adventurous and younger tea drinkers as well as attract some new ones.
Ahead of the upcoming London 2012 Olympics and the Queen’s Diamond Jubilee, britishness has become one of the biggest trends on the market. Keeping up with this tendency, Molson Coors-owned Carling has launched the ‘Brilliantly British. Brilliantly Refreshing’ campaign, which is ramping up ahead of a momentous summer for the UK.
Nick shares his insight on the importance of graphics and structural design as one entity, explains why 'madness, magic and meaning' are the core Echo's values, and argues on the shift from designing for stand-out to meaningful branding.
giffgaff, the UK virtual mobile network, has worked with design and branding consultancy Echo to create 5 origami-themed SIM card packs, which match its community ethos.
Mobile phone provider O2 has appointed design agency Echo to improve its consumer’s user experience by revamping its products and packaging.
Echo has designed the branding, primary and secondary packaging for Carling’s innovative new summertime beer, Carling Zest—a 2.8% ABV beer with a light, citrus flavor brewed under the Molson Coors major brand name.
Brand and product design consultancy Echo has created new brand identity along with new primary and secondary packaging for traditional Indian brand Cobra Beer.