Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.
The "Toyota Positive" campaign has been developed by Saatchi & Saatchi London.
Ford Motor Co. is employing the “don't choose, take both” theme in its latest U.S. campaign titled “AND not OR.” The new cross-channel push, which is set to roll out in April, is designed to promote Ford’s EcoBoost engine family that is positioned as an alternative to many eco-vehicles by other auto brands on the market. The promotion takes on the common misconception that owners of the “green” cars have to choose one thing from two important ones—the ads say that there should be no bargains when it comes to comfort and performance. The campaign will include humorous prints, TV commercials, followed by social media and digital promotions.
Every year on March 23, people around the globe switch off the lights from 8:30 pm for just one hour to save the planet's energy resources.
Coca-Cola, the modern world's 'saviour', who inspires people to make good things and eat healthy, is not just making fun filming cute movies about its 90-year advertising icons — polar bears, but taking the problems facing the Arctic (such as global warming, fast shrinking of sea ice etc) and, therefore, the plight of bears very seriously.
Starbucks is tackling the problem of trash from disposable cups with a new offer, a $1 reusable tumbler, which is available across the USA and Canada starting today, January 4.
Direct response and relationship marketing agency WDMP has developed a new brand look and feel for AMEE, the organisation which provides businesses with the easiest way to evaluate and report their environmental performance.
Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.