January is the most pleasant time to start life from scratch and become better. One of the trends, which is especially relevant in the coming year - eco-challenges, joint and individual.
German researches found out that the trees are social creatures which can count, study, remember information, treat and warn each other about danger sending electric signals. And in the framework of the new art project a creative duet Zonenkinder assigned them a keen look, as well as a new status – forest keepers.
All governmental authorities try to inculcate in their residents love to the environment and a thought that ecology should be saved. Hundreds of social ads and videos appear, laws are being made, discussions among schoolchildren, students and workers are being held. But this is not always effective. “Eco Drama” theatre – is an unusual way to show people of all ages that it is very important to value the nature and everything connected with it through art.
Sudhanshu Sarronwala, head of Earth Hour Global, admits a clear evolutional makeover of the initiative from an auction to an action.
Real actions against climate change and water shortage, rise of sharing economy, fight for diversity and equality, and more.
Over a half (58%) of the respondents agree that their concerns about the environment have increased over the past years.
The company has also announced partnership with the nonprofit movement “1% for the Planet” and deepened ties with Fair Trade to shape environmental change globally.
The social-media campaign promoting the event and launched by main content partner Upworthy.com, a super popular mission-driven content platform "about things that matter," has already gone viral with more than 400,000 views, 150,000+ social actions.