We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
We sat with Thomas in the Moscow Electrolux office to discuss how true innovations were born, when kitchen appliances would become "smart" and "connected," to talk about sustainable business principles and sources of inspiration and motivation for top-class product designers.
The art experiment, conducted specially for the ad purposes, was curated by the Thai textile artist Pitchanan Sornyen.
AEG has released a documentary, titled “The Next Black,” that focuses on the revolution in the apparel domain, new technology and innovative fabrics that drive the industry to the wholly new level.
Tutorials, web lessons, guides and the like have become part of communication strategy of any brand that has a strong philosophy and a desire to make the world better.
Electrolux is rolling out a new phase of its international Tumblr-based effort Now You’re Cooking, launched back in 2012, giving it a real-time twist.
Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
Electrolux illustrates the quietness of the new vacuum cleaners with the “Ergothree Music Project.”