latest in energy drinks

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  Red Bull UK Invites Fans to Solve Puzzles on Pinterest as Part of the "Imaginate" Project

  Social Media  Apr 29, 2013

  Red Bull UK uses Pinterest in its new micro-project Imaginate dedicated to cyclist Danny MacAskill and his excellent skills. The brand is inviting pinners to solve a series of puzzles based on the Imaginate videos that celebrate Danny’s talent and the power of will.

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  Red Bull “Amplifying” European Music Start-ups

  Marketing  Mar 11, 2013

  The programme is open to the EU residents and provides an access to the Red Bull's global audience on social media channels and the brand’s properties.

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  Red Bull USA Unveils Three New Flavours, for the First Time in the Brand's 15-year History on the Market

  Design  Mar 5, 2013

  The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.

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  Mnt Dew Reveals "Morning Energizer" Kickstart in the U.S. as an Alternative to Coffee and Juice

  Advertising  Feb 12, 2013

  Mountain Dew is launching a new product, Kickstart, which gives you a nice portion of energy in the morning...

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  H∆SHTAG$ Web Series: Red Bull Explores How Web Shapes Music Globally

  Marketing  Feb 4, 2013

  Red Bull examines the Internet's influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries...

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  Weekly Package Design News Roundup: January 28 - February 1

  Agency News  Feb 1, 2013

  This week has been very fruitful in terms of package design projects released by some leading UK and US studios. Here is a brief round-up of the freshest packaging works worth featuring.

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  Red Bull Supports Artists in the USA through Its Red Bull Curates: The Canvas Cooler Project

  Advertising  Jan 25, 2013

  Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts.

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  Red Bull Supports the Launch of Jessie Ware's Album with an Interactive Billboard

  Marketing  Aug 24, 2012

  Red Bull helps promote Jessie Ware's debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.