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Red Bull UK uses Pinterest in its new micro-project Imaginate dedicated to cyclist Danny MacAskill and his excellent skills. The brand is inviting pinners to solve a series of puzzles based on the Imaginate videos that celebrate Danny’s talent and the power of will.

The programme is open to the EU residents and provides an access to the Red Bull's global audience on social media channels and the brand’s properties.

The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.

Mountain Dew is launching a new product, Kickstart, which gives you a nice portion of energy in the morning...

Red Bull examines the Internet's influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries...
This week has been very fruitful in terms of package design projects released by some leading UK and US studios. Here is a brief round-up of the freshest packaging works worth featuring.

Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts.

Red Bull helps promote Jessie Ware's debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.