
Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives.
24 May 2012

Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the...
22 May 2012

Campbell Soup Company has introduced a new product line, the carbonated V8 V-Fusion Sparkling juice drinks that “plus the benefits of fruits and vegetables”.
11 May 2012

Red Bull, which is more about extreme sports and mind-blowing adventures, has impressed public with visual magic Miami's ULTRA Music Festival (March 23-25). The energy drinks brand...
2 April 2012

Starbucks is determined to compete with energy drinks market leaders such as Red Bull and burn. The company takes on the energy beverage giants with the global release of Starbucks Refreshers, all-natural revitalizing sparkling product based on...
22 March 2012

Red Bull is expected to launch Red Bull Total Zero in April. Following the low-cal beverages trend, the company is intended to give a new birth to its sugarless energy drink that first debuted in 2009. PepsiCo has recently launched its
22 March 2012

Red Bull, the energy drink brand known for its bold nature, is inviting the USA feel the spirit of Venice to the American environment. On April 14, the brand will be hosting a hilarious competition Red Bull Candola for the...
16 February 2012

Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to "leap from the edge of space."
9 February 2012

The next Red Bull Music Academy 2012 will be held in New York City. The famous Academy has travelled around the world, with previous stops including Berlin, Toronto, London, Madrid, Melbourne, and Cape Town. Founded in 1998, this international workshop changes the host city...
11 January 2012

Kraft Foods will launch a caffeinated version of its popular MiO drink water enhancer in the beginning of 2012. The producer is to take on Red Bull and Burn with its MiO Energy, with caffeine equivalent of 12 to18 cups of coffee...
9 November 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

