
Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to "leap from the edge of space."
9 February 2012

The next Red Bull Music Academy 2012 will be held in New York City. The famous Academy has travelled around the world, with previous stops including Berlin, Toronto, London, Madrid, Melbourne, and Cape Town. Founded in 1998, this international workshop changes the host city...
11 January 2012

Kraft Foods will launch a caffeinated version of its popular MiO drink water enhancer in the beginning of 2012. The producer is to take on Red Bull and Burn with its MiO Energy, with caffeine equivalent of 12 to18 cups of coffee...
9 November 2011

Red Bull Media House in association with Brain Farm Digital Cinema has presented a new snowboarding documentary The Art of FLIGHT. The film was premiered last month on September 7 at New York City's Beacon Theatre and now the filmmakers and stars are on a world tour with it...
13 October 2011

Red Bull UK announced Canimation, a competition for those passionate about animation, regardless of experience.
7 October 2011

Coca-Cola’s burn presented the documentary about its global marketing partner, DJ David Guetta titled ‘Nothing But the Beat’. A full-length film chronicles David Guetta's life, career and his rise from underground house DJ to global superstar.
20 September 2011

Red Bull Music Academy, a world-traveling series of music workshops and festivals has launched its World Tour.
9 September 2011

Pepsi has launched the Pepsi Max Film Competition 2011 for London. Everybody is welcome to shot a 6-seconds video and win money, partner with Pepsi for co-creation of videos and become a participant of the virtual production house.
9 September 2011

Red Bull announced that 40 teams have been chosen to participate in the flying competition with human-powered flying machines on October 8 at Red Bull Flugtag Tampa, Florida.
2 September 2011

Red Bull Brazil is in the process of search for young talents to participate in the company’s Trainee Program 2012.
17 August 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

