The article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak.
Wrigley’s Skittles invites its fans to create a holiday ad on the dedicated page, using all range of filmmaking tools.
HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, "60+Generation," through its creative hub, IdeasBrewery.com, where it accepts themed submissions in all formats, from photos and videos to written stories. The winning entries will become part of a 60+ documentary movie.
Again, Jameson in collaboration with Empire UK organise an international competition for the young amateur film directors.
Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been holding since 1992.