Estee Lauder

Estee Lauder explores nightly beauty rituals with the help of the global community

Estee Lauder is encouraging women to share their nightly beauty moments via the recently launched The Beauty of Night platform. Started about a month ago to promote the brand’s product, Advanced Night Repair serum, the site works as an international destination that accumulates female beauty wisdom and allows ladies to share their expertise in real life with those who may need it.

Continue reading →

Michael Kors First Make-up Line Builds on Three Elements of the Brand’s DNA—Sex, Sports and Glam

In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics.  The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.

Continue reading →

Estée Lauder Announced 2011 BCA Campaign’s Call-to-Action: For A Future Free of Breast Cancer

The Estée Lauder Companies is thrilled to announce the launch of its 2011 Global Breast Cancer Awareness (BCA) Campaign. Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies and co-creator of the Pink Ribbon, reveals the new Campaign concept, ‘TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.’ that builds on the 2010 BCA Campaign’s theme, ‘Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time.’ The new global Campaign emphasizes the power of many millions of people joining TOGETHER around the world with one voice to spread the all-important message of breast health and that early detection saves lives.

Continue reading →

Estée Lauder Spokesmodel Liu Wen Debuts in China for Launch of New Pure Color Collection

Liu Wen made her official debut as an Estée Lauder global spokesmodel in Beijing to launch the new Pure Color makeup collection. Joined by Estée Lauder executives she was honored as the brand’s latest spokesmodel at a major launch event at the prestigious Ch’ianmen 23 in Central Beijing. She was also feted at a private dinner hosted by Vogue China, before holding interviews with international and Chinese media.

Continue reading →

Estée Lauder Brand Names Two New Global Faces

The Estée Lauder brand announced that it has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder. French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global advertising campaigns beginning June 2010.

Continue reading →