Putting people at the heart of what a brand stands for seems to be a forgotten wisdom. Nonetheless some brands have unquestionably achieved this.
Coca-Cola has released a heart-warming short documentary dedicated to the joy of the family reunion on the Lunar New Year in China.
At least 10p from every bottle will be donated to Prostate Cancer UK, and the rest of money will be used to develop the business in order to generate more money and increase further donations.
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit to treat themselves aggressively with self-depreciation talks about their weight and beauty.
The Withings brand of body monitors has launched an impressive stop-motion video that inspires people to love their bodies and listen to them.
Doing good can be not just rewarding, but beneficial for all—prove the U.K. ethical food brand for kids and toddlers Little Dish together with the London children's charity Kids Company.
The brand in Switzerland is offering a match-making service now, allowing each person who doesn’t have a company on December 24-26 to find it through a dedicated site.
The online meet-up that starts at 9 a.m. EST today is dedicated to Giving Tuesday, the day when people traditionally donate to the charity of their choice.