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  • Eurobest 2011 Winners Announced

    Eurobest 2011 Winners Announced

    The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners...

    1 December 2011

  • 4020 Entries from 35 Countries for Eurobest 2009

    4020 Entries from 35 Countries for Eurobest 2009

    A total of 4020 entries from 35 countries will be competing at this year’s three-day Eurobest Festival, which kicks off next week in Amsterdam. Eurobest is the largest and sole awards that celebrate creative excellence in...

    20 November 2009

  • Mark Tutssel to Head CANNES LIONS 2010 Film and Press Juries

    Mark Tutssel to Head CANNES LIONS 2010 Film and Press Juries

    Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 96 global offices.His work has garnered every major...

    19 November 2009

  • Eurobest Advertising Festival Announces the 2009 Juries

    Eurobest Advertising Festival Announces the 2009 Juries

    The organisers of Eurobest 2009, Europe's largest creative advertising and communications Festival incorporating the 22nd Eurobest Awards, which honour and celebrate European creative excellence across all major disciplines,...

    3 November 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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