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Today, identity also encompasses weight, online status, green thrift, and attitudes to reality culture—even in emerging markets, where the joys of spending are still being discovered.
Marketers are finding an increasingly attractive consumer segment in Generation Z, those born between the years 1991 and 2002. In its new strategy briefing, ‘Make Way for Generation Z: Marketing to Today’s Teens and Tweens’ Euromonitor International examines the marketing potential for this group of brand-conscious, tech-savvy, old before their years and highly individualistic wave of consumers. Aimed at strategists and planners, the briefing draws on Euromonitor International’s vast information resources to give a complete picture of the world’s largest demographic grouping, accounting for about to 21% of the global population in 2009.
Hugo Boss joins a number of luxury retailers such as Burberry in posting strong 2010 annual results as the global economy gradually returns to good health. Sales increased by 7%, compared to a 7% decline in the previous year, and net profit increased by an impressive 82%, making it “the best year in the group's history”, as stated by the company. Euromonitor International investigates the strategic measures the company is undertaking to fully capitalise on the improving economic climate.
As Euromonitor International approaches its 40th birthday, the company is pleased to announce a new image and website (www.euromonitor.com).
Euromonitor International will be running the forth exclusive free seminar in Moscow for the market players of food, beverages, retailing, beauty and personal care and other FMCG industries “Unlocking Opportunities in the FMCG Markets. Russia in the Global Context”.
The 2011 consumer is branching out: mobile and online, making time for self-care to stay ahead and well.
On December 2, 2010 PepsiCo Inc. announced that it had reached an agreement to buy a 66% stake in Russian dairy, baby food and juice manufacturer Wimm-Bill-Dann for US$3.8bn.
Article written by Ildikó Szalai, Packaged Food Analyst at Euromonitor International