This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
The international consulting firm BCG has researched and measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.
Oakley has teamed up with Designboom for a new competition that is engaging all design #disruptors as part of its ongoing campaign “Disruptive by Design.”
The celebrity, who also shares his creative power with Intel and Coca-Cola, joins the “Striking Angles” campaign and will develop his own limited edition version of NX.
Toyota is rolling out a new campaign across Europe to promote Toyota Yaris Hybrid, its eco car for urban jungles.
Ford is inviting European bloggers from non-auto areas of expertise to test its new Ford EcoSport SUV for six months.
The label is releasing a new line of clothes called Wellthread, which mirrors the company’s sustainable philosophy.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, Gen Z.