Evian is adding a new advertising video to its Baby & Me famous campaign that celebrates a baby in every adult. The new spot features a well-known fictional character, Spider Man, who meets his baby version in the street and starts performing a wild spider mirror dance, full of superman energy. Along with the ad, the water brand launched a whimsical campaign on its social media channels.

The Lebanese fashion designer Elie Saab, who made a name for himself more than 30 years ago as an expert in gorgeous embroidered wedding dresses and gowns, has now joined a prestigious cohort of international greats such as Jean Paul Gaultier, Issey Miyake, Paul Smith, Diane von Furstenberg and others as the next author of the limited-edition design for the French premium water brand Evian. 

The water brand evian, which has collaborated with a number of recognized designers for its artistic bottles line founded in 2008, now has teamed up with Diane von Furstenberg to create a new limited-edition bottle. The new product is joyful and optimistic, and its playful nature is reflected by the “Water is Life is Love is Life is Water is…” message, featured on the bottle. The new edition merges Diane’s personal optimistic philosophy and evian’s commitment to ultimate purity.

Evian, the brand that doesn’t stop to motivate people to live young and awaken their sense of wonder, and is also the official water at 2012 Wimbledon Tennis tournament, will give fans the chance to win Wimbledon tickets while hunting for a pink tennis ball. The competition will start tomorrow, on June 22 and Evian will give away a pair of VIP tickets every day of the initiative.