The crisps brand Walkers is finalizing its UK campaign "Do Us a Flavour", launched earlier this January, to select one winning crowdsourced flavour among six finalists.
According to Nielsen Catalina Solutions (NCS), the successful online campaign by Drink Up triggered 3% lift in sales of bottled water, which equates to almost $1 million.
The activity was launched ahead of Easter Sunday to promote the relatively new Baileys product, Baileys Chocolat Luxe, launched in the autumn of 2013.
The agency decided to bring some sunshine to the streets of the city—creating an additional PR for its client Minute Maid.
Building on the philosophy of American drive-in theatres, a range of Fiat 500 models—Abarth 500C, 500L Fiat, Fiat 500 and Fiat 500 GQ edition—became the protagonists of the performance.
The brands promise to make the skin of young females "fashion-ready."
For a sampling campaign of the Unilever-owned haircare brand, Silk Cream, JWT Manila and JWT Singapore conducted a surprising experiment known as “Hair Quartet.”
Since May 9, the activation has been running across popular shopping destinations of London, such as John Lewis in Oxford Street.