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  • Facebook Goes Public to Raise $5 Billion

    Facebook Goes Public to Raise $5 Billion

    After a long speculation and just a couple of days before its 8th birthday, Facebook unveiled it goes public with $5 billion IPO. It is expected to be Silicon Valley's largest ever initial public offering, worth up to $100...

    2 February 2012

  • Facebook Getting Ready to Announce IPO Soon after the Celebration of Its 8th Birthday

    Facebook Getting Ready to Announce IPO Soon after the Celebration of Its 8th Birthday

    Facebook celebrates its 8th anniversary this Saturday. According to people familiar with the matter, Facebook is to mark the event with the filing of an initial public offering, which could value the company at around $100 billion.

    1 February 2012

  • VB&P Has Conducted a Pre-Super Bowl Study of Americans' Habits

    VB&P Has Conducted a Pre-Super Bowl Study of Americans' Habits

    While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the...

    25 January 2012

  • Google Protests against SOPA and PIPA Bills Online

    Google Protests against SOPA and PIPA Bills Online

    Google, the tech company known for its progressive vision, has used its US searching engine homepage to protest against two congress bills that are threatening internet with censorship.

    19 January 2012

  • Facebook Rolling out Timeline Apps

    Facebook Rolling out Timeline Apps

    Facebook has started introducing new Timeline apps from Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, TripAdvisor etc. 

    19 January 2012

  • Facebook Unites Users with Music

    Facebook Unites Users with Music

    After the launch of the Timeline service for all users and providing fans with specific business cards, Facebook is rolling out a new music service that allows users to...

    13 January 2012

  • Facebook Cards Let Users Go Offline

    Facebook Cards Let Users Go Offline

    Facebook has invented a new thing to let users communicate with each other as well as attract them to its new Timeline service. Now users can bring their virtual brands to their real daily routine due to a new service called Facebook Cards. The Cards allow people to create...

    6 January 2012

  • Facebook Shows How It Makes Money and Runs Sponsored Stories in News Feeds

    Facebook Shows How It Makes Money and Runs Sponsored Stories in News Feeds

    Facebook reveals its own ‘business secrets’ and adds one more business instrument to its portfolio: in January sponsored stories advertisements will start to appear in users’ news feeds.On a page spread among...

    22 December 2011

  • Mountain Dew Offers Facebook’s Timeline Covers to Fans

    Mountain Dew Offers Facebook’s Timeline Covers to Fans

    Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have...

    21 December 2011

  • Top Trendsetters of 2011 in the Global Brands Community

    Top Trendsetters of 2011 in the Global Brands Community

    With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what...

    16 December 2011

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'Point to Know' Technologies:

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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