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Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.”
The video ads are reported to appear in the users’ newsfeeds in July, marking the social media’s giant entrance to the growing online video advertising market.
Facebook is continuing to trial the paid messages service that allows users to contact those who are outside their circle of friends. Normally, private messages sent by non-friends would get filtered to the Other folder, but now those who pay a fee can send it directly to the Inbox. The profits generated through the new service will go to Facebook—the company is not planning to share them with the celebrity users, who are the major element of the scheme.
Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home's virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.
The new product is not a new operating system or a smartphone, but a “family of apps that puts your friends at the heart of your phone.”
Facebook is now allowing advertisers to better target their potential customers to improve the performance of their ads on the platform. The new option, Lookalike Audiences, is rolling out within Power Editor this week. On the Help page, the company describes this feature as a way “to reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”
Facebook has unveiled the latest redesign of its News Feed, aiming to make it cleaner and yet more informative for the users. The two pillars of the latest changes are categorization and focus on visual content. The feed, which has grown cluttered over the past years, is now split into several sections, “All Friends,” “Music,” “Photos,” “Following,” “Games,” “Close Friends,” as well as any of Interest Lists or Friend Lists. With the stories sorted into these categories, it has become easier to keep track of everything that appears in the news feed.
MINI Australia is helping those who had no time to buy flowers or gifts for their sweethearts on Valentine’s Day...