Fanta Launches New Campaign under ‘More Fanta, Less Serious’ Umbrella
Fanta is launching a new, integrated campaign that aims to engage consumers and bring the fun, dynamic Fanta brand to life. Comprising of a lively, compelling new TVC, sampling and PR activity, and an exciting digital game, the campaign challenges the audience to join the fun and...
9 March 2012
Fanta Invites Chinese Teenagers to Attend the 9th Class
Fanta has unveiled a digital campaign targeting teenagers from mainland China between the age of 12 and 19. With the new online app published at www.Fanta.com.cn the brand intends to provide fun and entertainment and keep the students...
7 April 2011
Evolution of Fanta ‘Less Serious’ Campaign Provides Flexible Platform to Reach Teens across Diverse Global Markets
Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. ‘Less Serious,’ launched in 2007, will now reach teens and moms worldwide in regions representing 90 percent of the brand’s global sales volume in 2011. The...
30 March 2011
Brands and the City, Part #2
Eat the city, drink the city, wear the city. Is it possible? With brands, there’s nothing beyond the bound of reality. The second part of our Brands and the City review is championing brand’s editions dedicated to metropolitan areas and smaller locations around the globe. Vodka, soft drinks,...
21 February 2011
Fanta Encouraged Israeli Teens to Be Spontaneous
This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with...
3 September 2010
Fanta Launches the 2010 Search for the Fourth Fantana
Last summer, Fanta reintroduced The Fantanas —Summer, Melody and Isabela — as the brand's ambassadors of fun. In a national search, Lily...
14 June 2010
French Fanta Builds "Fruit Castles"
In line with its new communication platform "MORE FANTA, LESS SERIOUS", Fanta has recently launched a new limited edition collection in France. It has a light fruity "lemon & elderflower" flavour and is called in French Fanta Château Grokiff.
18 May 2010
Fanta Launches 'Grab A Taste Of Friday' Global Campaign
'Grab a taste of Friday' is the new global occasion-based marketing programme from Fanta that celebrates the fact that for many, Friday is the beginning of the most enjoyable, less serious part of the week. Kicking off in April. Multi-million pound...
12 April 2010
New Japanese Fanta Is Mooing
Coca-Cola’s Fanta has launched a totally new and fresh product in Japan. The recently-presented drink Fanta - Moo Moo - White is based on flavored milk with calcium carbonate and antioxidant (bayberry extract). The company...
8 February 2010
Coca-Cola Plots a Great Fanta Promotion
Coca-Cola’s Fanta in UK has experiences a great drop in sales in the course of the last year. The brand’s revenues fell from £114.5m in 2008 to £108 in 2009 (by October). To save the situation the company’s heads decided to launch the 'Grab a taste of...
2 December 2009
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