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  • Coca-Cola Japan introduces Fanta World Italy Peach

    Coca-Cola Japan introduces Fanta World Italy Peach

    On 24 August Coca-Cola Japan will roll out natioanally the new addition to the last year's 'geographical' limited edition series Fanta World.This time it will be a peach-flavoured soft drink devoted to sunny Italy - Fanta World Italy Peach - with...

    12 August 2009

  • The Fantanas are back

    The Fantanas are back

    After a three-year hiatus, when the world needs excitement and refreshment more than ever, the Fantanas mythical females - Summer, Isabela and Melody-  have arrived as the new ambassadors of fun.From now until June 30, 2009, The Fantanas will be accepting fan...

    9 June 2009

    1 comment
  • New Fanta Apple Asia in Russia

    New Fanta Apple Asia in Russia

    Coca-Cola Russia has recently launched a new flavour in Fanta range - Fanta Apple Asia. This line was previously inroduced by Coca-Cola India in November 2008.The new apple flavoured sparkling...

    26 May 2009

  • 'Fanta', 'Sprite' and 'Dr Pepper' launches national sampling campaign via PayPoint and i-movo

    'Fanta', 'Sprite' and 'Dr Pepper' launches national sampling campaign via PayPoint and i-movo

    Coca-Cola Great Britain has launched a mobile voucher scheme, provided by PayPoint and i-movo, to allow consumers to try a free 500ml bottle of 'Fanta', 'Sprite' or 'Dr Pepper'.Consumers visiting any of the planned 10,000 participating retailers will see...

    21 May 2009

  • Fanta teams up with Tesco to give away designer carrier bags

    Fanta teams up with Tesco to give away designer carrier bags

    Fanta has joined with Tesco and British designers Antoni & Alison to create a re-usable bag made out of recycled plastic bottles.The bag will be given away free with the purchase of two, 2-litre bottles of Fanta or Fanta Fruit Twist while stocks last...

    12 May 2009

  • Fanta introduces new formula and look in US

    Fanta introduces new formula and look in US

    Fanta Orange, the #1 fruit-flavored sparkling beverage in the U.S., will now feature 100 percent natural flavors. But that's not all the news – the entire Fanta line is also getting a bold new look that includes vibrant packaging with colorful illustrations and...

    17 April 2009

  • Coca-Cola India launches Fanta Apple

    Coca-Cola India launches Fanta Apple

    Fanta Apple will initally be launched in the southern states of Andhra Pradesh and Tamil Nadu followed by a national rollout over the next two months.

    6 November 2008

  • New Fanta's identity by Office

    New Fanta's identity by Office

    With more than 70 flavors (including mind-benders like Banana Fermented Milk, Mellon Vanilla and Mint Raspberry) in 180 markets around the world, Fanta, from the Coca-Cola family of products, will be implementing a new identity designed by San Francisco-based Office.The official...

    26 August 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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