
Japan’s Fanta World continues to teach geography. It has launched a product with a new styling called Fanta World New York. The image is all red and yellow just as a ripe apple. Why this fruit? Remember, what’s the second name of New York? Right, it’s “A...
4 November 2009

On 24 August Coca-Cola Japan will roll out natioanally the new addition to the last year's 'geographical' limited edition series Fanta World. This time it will be a peach-flavoured soft drink devoted to sunny Italy - Fanta World Italy Peach - with...
12 August 2009

After a three-year hiatus, when the world needs excitement and refreshment more than ever, the Fantanas mythical females - Summer, Isabela and Melody- have arrived as the new ambassadors of fun. From now until June 30, 2009, The Fantanas will be accepting fan...
9 June 2009
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Coca-Cola Russia has recently launched a new flavour in Fanta range - Fanta Apple Asia. This line was previously inroduced by Coca-Cola India in November 2008. The new apple flavoured sparkling...
26 May 2009

Coca-Cola Great Britain has launched a mobile voucher scheme, provided by PayPoint and i-movo, to allow consumers to try a free 500ml bottle of 'Fanta', 'Sprite' or 'Dr Pepper'. Consumers visiting any of the planned 10,000 participating retailers will see...
21 May 2009

Fanta has joined with Tesco and British designers Antoni & Alison to create a re-usable bag made out of recycled plastic bottles. The bag will be given away free with the purchase of two, 2-litre bottles of Fanta or Fanta Fruit Twist while stocks last...
12 May 2009

Fanta Orange, the #1 fruit-flavored sparkling beverage in the U.S., will now feature 100 percent natural flavors. But that's not all the news – the entire Fanta line is also getting a bold new look that includes vibrant packaging with colorful illustrations and...
17 April 2009

Fanta Apple will initally be launched in the southern states of Andhra Pradesh and Tamil Nadu followed by a national rollout over the next two months.
6 November 2008

With more than 70 flavors (including mind-benders like Banana Fermented Milk, Mellon Vanilla and Mint Raspberry) in 180 markets around the world, Fanta, from the Coca-Cola family of products, will be implementing a new identity designed by San Francisco-based Office. The official...
26 August 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

