Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.”
The fashion brand Marc Jacobs continues its famous line of “Skin Tees,” dedicated to raising awareness about skin cancer, with a green 100% cotton T-shirt featuring nude British actress, model and celebrity Cara Delevingne. The print features the 20-year-old diva standing next to the message that reads “Protect the Skin You’re In.”
Since May 9, the activation has been running across popular shopping destinations of London, such as John Lewis in Oxford Street.
Virgin Atlantic is redesigning its basics, the legendary red uniform, with the help of fashion genius Vivienne Westwood.
Louis Vuitton unveils a new installation in its “The Art of Packing” series, which explains the smart packing techniques using a playful animation format. In the new chapter, Louis Vuitton focuses on the most effective ways of folding clothes and packing them in the Zephyr 55 trolley case.
To celebrate its 40th anniversary in France, WWF (The World Wide Fund for Nature) has launched an imaginative project revolving around the use of fur. Marcel and Publicis Argentina developed a campaign, World Wonder Fur, featuring three “certified 100% imaginary” animals that give away their fur in a totally non-violent way. The initiative includes a scroll-down website, prints, two faux nature documentary spots directed by Brent Harris, and a collection of real clothing and accessories "made of" the fur of the imaginative "world's new species."
In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics. The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.
The Italian fashion house Versace is unveiling a new collection of luxury furniture pieces in its new promotion, rolling across multiple channels. Acclaimed LA-based artists and designers Nikolas and Simon Haas have created a range of lavish Versace Home pieces for those who adore the opulent merge of gold and leather. The brand’s creative partnership has been described on Facebook page and Versace’s website that feature photos from the capsule collection’s launch and hi-res images of the pieces.