
Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way -- through an augmented reality app on Facebook.
21 May 2012

Design Museum London is currently exhibiting the first retrospective of French shoe designer Christian Louboutin in the UK. The comprehensive exhibition features footwear developed by designer over the past 20 years.
7 May 2012

H&M has teamed up with another fashion personality for the new collection. The retailer, which has been collaborating with major fashion brands and designers, has tapped fashion icon and legendary Fashion Director Anna Dello Russo, who has created an over-the-top...
4 May 2012

Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand...
30 April 2012

Virgin Atlantic Airline has rolled out an outstanding promotion of its new Upper Class Suite. The carrier offers its customers to visit the Planeview web site and make a virtual tour through the luxury suite...
30 April 2012

For modern clothing and footwear brands being sustainable is no less important than providing consumers with fashionable, trendy and stylish items. Most major footwear and apparel brands, from Nike to
24 April 2012

Following its Fashion Week, Mercedes-Benz keeps pace with trends in other spheres as well. The automaker is launching a collection of furniture at the current Milan Furniture Fair running from April 18 to 22. The untypical for...
19 April 2012

The fashion house Louis Vuitton is known for its love for travelling, which is reflected both in its accessories lines and guide books. The brand is releasing a new series of spots dedicated to the theme of travelling around...
17 April 2012

Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous...
16 April 2012

H&M is expected to launch a new stand-alone chain in 2013. There are not much details unveiled but the new brand will probably target wealthy audience, while H&M is mostly oriented on young middle-class customers.
30 March 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

