
LG and Prada have launched a new ad campaign to promote its latest smartphone, the Prada phone by LG 3.0, which was announced last year. The ads feature actor Edward Norton (Primal Fear, American...
10 February 2012

Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012

PUMA Alexander McQueen, a collaboration of two fashion giants has launched a new conceptual line of shoes. The designer’s collaborative team has created the Dextral Mid collection for Spring/Summer 2012 that includes 10 different shoe designs.
7 February 2012

John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates sixty years since the Queen’s accession with the bottling of Diamond Jubilee By John Walker & Sons. The pre-announced last...
7 February 2012

Sony Ericsson has announced winners of its design student contest that had been launched in October, 2011.The co-project of the company’s colleagues in the Extras team and London College of Fashion required students to research design and produce creative...
1 February 2012

Stella McCartney, the British fashion label, which is known for its tie-up with adidas, is launching L.IL.Y, its first fragrance in almost a decade. To spread the word about the new product, the brand is rolling out a multi-channel promotion in the UK, which...
31 January 2012

Louis Vuitton has announced it will open the ‘Roma Etoile’ boutique. This historical cinema was entirely reinterpreted by architect Peter Marino and will offer visitors a comprehensive product range.
31 January 2012

adidas and the Porsche Design Group continue their collaboration by entering into a new contract that is to redefine the sport and luxury brand Porsche Design Sport and extend adidas Originals by Porsche Design label with a new twist.
31 January 2012

International fashion label SuperTrash is extending its range of stylish apparel, shoes and accessories with a perfume called Phenomenal
27 January 2012

The United Nations Global Compact has teamed up with the Nordic Initiative Clean and Ethical (NICE) to launch the initiative addressing the challenges of the global fashion and textile industries.
27 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

