French apparel and accessories house Hermès, which is better known for women’s scarves and bags as well as luxury home accessories, has launched an app that is supposed to help all men to look truly classy. The application aptly called “Tie Break” is educating male consumers on how to choose a tie and execute various knots.
fashion & luxury
The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.
Burberry supports the launch of its new fragrance, Brit Rhythm for Women, with a massive push that includes a traditional web promotion, sweepstakes, film and even a capsule apparel collection. While the scent is all-feminine and floral, the visual language of the campaign is based on the dark grey palette.