French apparel and accessories house Hermès, which is better known for women’s scarves and bags as well as luxury home accessories, has launched an app that is supposed to help all men to look truly classy. The application aptly called “Tie Break” is educating male consumers on how to choose a tie and execute various knots.
Google is extending the geographical domain of its Glass, adding the UK to the list of regions where the open beta Explorer program officially is rolling out. Great Britain becomes the second country after the USA where people can legally participate in the testing program to drive Glass to perfection.
Louis Vuitton is celebrating its symbol, the Monogram, with an impressive collaboration that engages six “renowned and creative iconoclasts” from diverse fields—Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. They were challenged with a task to develop a piece of luggage or a bag that would sync both with their creative attitude and the brand’s ethos based around daring innovation.
Fabergé, the famous jewelry house, is launching a promotional digital-portrait installation Fabergé Cinescope at London’s Harrods ahead of Easter. From April 1 through April 21, the holiday-themed pop-up exhibition as well as the interactive lounge will be immersing visitors to the department store into the atmosphere of Victorian times.
Giorgio Armani is positioning its new sunglass collection as “a perceptual filter.” The brand has collaborated with Rai Cinema and most promising students from six different international film schools to develop the “Films of City Frames” project that explores the world through the Frames of Life eyewear.
The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.
With climate disaster being just around the corner, designer Catherine Sarah Young has developed a collection of fashionable apparel that would perfectly fit into the new apocalyptic settings. The collection called Climate Change Couture encompasses five apparel pieces, each responding to one of the most common threats the contaminated environment may pose to the humanity.
Burberry supports the launch of its new fragrance, Brit Rhythm for Women, with a massive push that includes a traditional web promotion, sweepstakes, film and even a capsule apparel collection. While the scent is all-feminine and floral, the visual language of the campaign is based on the dark grey palette.