Dolce&Gabbana has tapped the acclaimed film director Martin Scorsese for a new promotional mini film, “Street of Dreams,” starring Scarlett Johansson and Matthew McConaughey.
fashion & luxury
The Salvatore Ferragamo fashion brand, which earlier released an art exhibition and a book inspired by the biography of its founder, has presented a new art project—“Walking Stories,” a series of webisodes about the love story, which “travels” around the locations that meant a lot to Salvatore Ferragamo.
The American fashion brand Kenneth Cole provided a unique perspective at its Spring 2014 collection during the New York Fashion Week show, which took place on September 7. With the help of the AKQA digital agency and Vine, a Twitter-based app for sharing 6-sec videos, the brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, known for her stop-motion Vine videos, Jesse Hlebo, Jason Mante and others. As a result, a “breathing” wall of over 120 short Vine films that document the Kenneth Cole Spring 2014 show, was created.
Montblanc, the brand of sophisticated accessories, has unveiled a film about the creation of 2013 year’s limited-edition “Patron of Arts” fountain pen. Every year since 1992, the brand releases limited-edition luxury pens to triumph the philanthropists of the past who supported art. This year’s piece is devoted to Ludovico Sforza, the Renaissance ruler and patron, who supported painters, artists, architects and men of letters, including Leonardo Da Vinci and architect Donato Bramante.
Hermès has added a new, audio dimension to its jewelry in the new digital campaign, The Sound of Hermès Silver. For the effort, the luxury brand has teamed up with London-based United Visual Artists, art and design practice, to create an unconventional digital project in which silver is given a voice, literally. The project was masterminded by the Dan Paris agency.
Versace is adding some fresh vibe to the ladies watches niche with a new contest for aspiring designers, Versace Watch Talent. Twelve participants —design students selected from the Swiss horological university École d’Arts Appliqués de La Chaux-de-Fond —have been tasked to create a new ladies watch that combines fashion with horology in a signature Versace style.