The starting point and purpose of global movement Slow Fashion, the essence of which is attentive attitude to clothes and their real producers.
Talking about vogue and fashion shows, the image of fit young lady follows our minds. However, standards have been shifting and nowadays, in trend not long-legged blondes but sweet grannies. In today’s Popsop’s research we are going to inform about who sets such trends, and how it changes human's consciousness and affects on fashion development and marketing.
French chic, Italian grace, Japanese modesty - it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute.
The company is planning to create limited-edition products and held events with local retailers from five U.S. cities: KITH in New York City, Union in Los Angeles, Alchemist in Miami, RSVP Gallery in Chicago, and Concepts in Boston.
The smart fabric is woven with conductive yarns spun from wires and materials like cotton or polyester.
They seek brands that are innovative in nature, or/and engaged in social causes and philanthropy, among other reasons of switching.
A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.