A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
The company's long-standing advertising partner Leo Burnett has once again set a course for "things that matter"—capturing either happy or sad moments of our life.
McDonald’s UK is rolling out a new campaign to celebrate examples of positive impact of the brand.
This move will help the brand put an end to the ongoing concerns about high-calorie food McDonald’s serves and so contributes to the world’s obesity problem, adding negative features to its corporate image.
McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games.
McDonald’s has adopted a minimalistic approach in its latest campaign by TBWA/Paris that promotes the fast food giant’s “Big 6” menu items. The "Picto" effort features a series of outdoor visuals and a TV-spot that depict the products—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—as simple graphic elements.
For this effort, the brand has collaborated with Jonathan Safran Foer, who has become the curator of the series, and other nine influencers from various creative fields.
Chipotle Mexican Grill goes from emotional animation to action-packed four-episode thriller/comedy series, “Farmed and Dangerous,” to raise concerns about food produced in non-ethical ways.