Tic Tac Mints Shakes People up in Its New Campaign
Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...
20 January 2012
Ferrero Plants Giant Edible Christmas Tree in London
As part of its 'Magic of Christmas' campaign, the world-renowned confectionery brand Ferrero erected the 11ft Christmas tree adorned with 10,000 individually wrapped chocolates. This mouth-watering tree was designed by food artist Prudence Staite and installed in Covent Garden...
30 November 2010
Tic Tac Launched the Shake, Share & Care Campaign in Support of Breast Cancer Awareness
Tic Tac® kicked off the Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare the brand has made an initial donation of $100,000 to organization and...
31 August 2010
Tic Tac’s Online Banners Feature Consumers
Tic Tac is launching the next phase of its “Fresh Entertainment” campaign in Australia and drives consumers to banner ads. The brand is honouring champions of its game, located on the microsite,...
13 May 2010
Tic Tac Invites Internet Users Compose Jingles for English Football Teem
Tic Tac joined the promotional movement dedicated to this summer's World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with...
16 April 2010
Kraft Foods, Hershey, Ferrero and Nestlé Want to Own Cadbury
Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to...
26 November 2009
Ferrero Spends £5 Million On Christmas Advertising
Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand...
18 November 2009
Ferrero Got a Long-Term Contract for Palm Oil
Italy's Ferrero SpA has signed a 5-year contract with palm oil producer New Britain Palm Oil Ltd. The main thing about the agreement is that the world’s leading company, which includes Kinder and Nutella, will now use the...
3 November 2009
Tony&Guy to support the promotion of Kinder Bueno
Ferrero announced the start of the new promotional campaign in UK for its Kinder Bueno brand with a support from Tony&Guy hairdressing salons. 480 000 sampling chocolate bars will be given out to Tony&Guy female clients. In addition, Kinder Bueno...
14 October 2009
Ferrero UK launches a new website for retailers
This week Ferrero UK launches a new website with advices for retailers. It goes live on October 9 offering different recommendations on five core categories - countlines, kids confectionery, gifting, mints and sweet spreads.This information is supposed to help...
8 October 2009
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
