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  • Tic Tac Mints Shakes People up in Its New Campaign

    Tic Tac Mints Shakes People up in Its New Campaign

    Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...

    20 January 2012

  • Ferrero Plants Giant Edible Christmas Tree in London

    Ferrero Plants Giant Edible Christmas Tree in London

    As part of its 'Magic of Christmas' campaign, the world-renowned confectionery brand Ferrero erected the 11ft Christmas tree adorned with 10,000  individually wrapped chocolates. This mouth-watering tree was designed by food artist Prudence Staite and installed in Covent Garden...

    30 November 2010

  • Tic Tac Launched the Shake, Share & Care Campaign in Support of Breast Cancer Awareness

    Tic Tac Launched the Shake, Share & Care Campaign in Support of Breast Cancer Awareness

    Tic Tac® kicked off the Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare the brand has made an initial donation of $100,000 to organization and...

    31 August 2010

  • Tic Tac’s Online Banners Feature Consumers

    Tic Tac’s Online Banners Feature Consumers

    Tic Tac is launching the next phase of its “Fresh Entertainment” campaign in Australia and drives consumers to banner ads. The brand is honouring champions of its game, located on the microsite,...

    13 May 2010

  • Tic Tac Invites Internet Users Compose Jingles for English Football Teem

    Tic Tac Invites Internet Users Compose Jingles for English Football Teem

    Tic Tac joined the promotional movement dedicated to this summer's World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with...

    16 April 2010

  • Kraft Foods, Hershey, Ferrero and Nestlé Want to Own Cadbury

    Kraft Foods, Hershey, Ferrero and Nestlé Want to Own Cadbury

    Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to...

    26 November 2009

  • Ferrero Spends £5 Million On Christmas Advertising

    Ferrero Spends £5 Million On Christmas Advertising

    Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand...

    18 November 2009

  • Ferrero Got a Long-Term Contract for Palm Oil

    Ferrero Got a Long-Term Contract for Palm Oil

    Italy's Ferrero SpA has signed a 5-year contract with palm oil producer New Britain Palm Oil Ltd. The main thing about the agreement is that the world’s leading company, which includes Kinder and Nutella, will now use the...

    3 November 2009

  • Tony&Guy to support the promotion of Kinder Bueno

    Tony&Guy to support the promotion of Kinder Bueno

    Ferrero announced the start of the new promotional campaign in UK for its Kinder Bueno brand with a support from Tony&Guy hairdressing salons. 480 000 sampling chocolate bars will be given out to Tony&Guy female clients. In addition, Kinder Bueno...

    14 October 2009

  • Ferrero UK launches a new website for retailers

    Ferrero UK launches a new website for retailers

    This week Ferrero UK launches a new website with advices for retailers. It goes live on October 9 offering different recommendations on five core categories - countlines, kids confectionery, gifting, mints and sweet spreads.This information is supposed to help...

    8 October 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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