Cadbury, the world’s second producer of confectionery, has become a real titbid for Ferrero, Hershey, Nestlé and Kraft Foods. The last one’s recent offer to buy Cadbury for $16.7 billion was rejected, but the stingy giant is not going to give up and is ready to give more just to reach what it wants.

Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand is promoting its iconic products including Ferrero Collection, Ferrero Rondnoir and Raffaello by Ferrero. The number of buyers is expected to grow up to over 16 million.

Italy’s Ferrero SpA has signed a 5-year contract with palm oil producer New Britain Palm Oil Ltd. The main thing about the agreement is that the world’s leading company, which includes Kinder and Nutella, will now use the veggie product which will be segregated according to high sustainability standards, without damaging the nature resources.

Ferrero announced the start of the new promotional campaign in UK for its Kinder Bueno brand with a support from Tony&Guy hairdressing salons. 480 000 sampling chocolate bars will be given out to Tony&Guy female clients. In addition, Kinder Bueno ads will run on Toni&Guy’s in-store TV network.

This week Ferrero UK launches a new website with advices for retailers. It goes live on October 9 offering different recommendations on five core categories – countlines, kids confectionery, gifting, mints and sweet spreads.

Tic Tac is launching a 4 million pound campaign, which is to position its spearmint variety as a perfect handbag companion.

This year Ferrero’s Nutella chocolate spread will celebrate its 45th anniversary in Great Britain. Becoming the No 1 UK’s sweet spread brand, which is the heavyweight investment over the last two years, Nutella continues to promote the brand as a aprt of anniversary celebration.

The search will run throughout the UK and Ireland and is set to launch mid-June. The brand is looking for six ‘funny’ kids aged 4-to-11 to appear on-pack.

In a major launch, Ferrero introduced its best-selling chocolate spread brand Nutella for the first time at the TFWA World Exhibition last month.

Ferrero U.S.A. has launched new Tic Tac(R) CHILL, the latest addition to its iconic line of Tic Tac(R) mints. Tic Tac(R) CHILL mints are larger and have a taste that strikes a balance between cool refreshment and clean flavor.

Ferrero are making their biggest ever investment behind their gifting boxed chocolate range for Christmas 2008, with the launch of new Ferrero Rondnoir

Ferrero’s Travel Market Division is launching a completely new offer for its Ferrero Rocher brand, specifically designed for travel retailers, called the Golden Edition.

NUTELLA has entered the field for Euro 2008, the European Football championship, wearing the T-shirt of the many national teams engaged in the competition.