
Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations....
9 February 2012

ABSOLUT has signed Gorillaz band artist Jamie Hewlett to design a new limited edition bottle for its vodka.
8 February 2012

Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012

Ben & Jerry’s company has announced a competition for socially responsible European entrepreneurs. The Join Our Core contest encourages them to put their business ideas forward for the chance to get a €10,000 cash prize, mentoring and make their names appear on tubs of...
7 February 2012

The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...
6 February 2012

One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012

Microsoft has announced the launch of The Microsoft Advertising Story Awards, a creative storytelling contest
1 February 2012

Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its...
1 February 2012

Sony Ericsson has announced winners of its design student contest that had been launched in October, 2011.The co-project of the company’s colleagues in the Extras team and London College of Fashion required students to research design and produce creative...
1 February 2012

The Design Week Awards team has announced a brand new judging panel for its 2012 competition. More details at www.designweekawards.co.uk.
27 January 2012
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

