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Red Bull UK uses Pinterest in its new micro-project Imaginate dedicated to cyclist Danny MacAskill and his excellent skills. The brand is inviting pinners to solve a series of puzzles based on the Imaginate videos that celebrate Danny’s talent and the power of will.
This year 's focus is communication design, so the competition rolls out across 21 various categories, including the following: Corporate Design & Identity, Brand Design & Identity, Annual Reports and others.

The initiative supports the launch of the TV advert, which will tell the story of the 2012/13 FA Cup season from a fan's perspective.

The KLM SPACE competition provides a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx.

Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand's 'Secret Society' party in Paris and virtually live someone else's live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier's campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.


Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.

BlackBerry has finally started the “Keep Moving Projects” cultural influencer program, which was announced at the launch of new Blackberry products earlier this year. The brand’s creative director Alicia Keys along with Robert Rodriguez and Neil Gaiman are inviting the global audience to work with them on a series of projects, which require creative vision and desire to leave a mark. Alicia’s and Neil’s projects have already been launched, while Robert’s one is yet to come.