
Nokia has partnered with the X PRIZE Foundation to launch the Nokia Sensing X CHALLENGE, a $2.25 million global competition to stimulate the development of a new generation of health sensors and sensing technologies. The final goal of the competition is to improve the quality...
25 May 2012

Uniqlo and Coca-Cola have teamed up again this year to present a new capsule collection of T-shirts inspired by the iconic beverage brand.
15 May 2012

McDonald’s celebrates its 40th anniversary in Germany by creating its first crowdsourced burger.
8 May 2012

Sony is giving Australians a great opportunity to make use of bad photos they’ve taken during the holidays. The brand has launched a new advertising campaign dubbed ‘No More Bad Photos’ to...
4 May 2012

BlackBerry’s original competition called ‘Touch Awesomeness’ is now in its eight’s week. The company is running it to promote its new, all-touch BlackBerry Curve 9380, the first status brand’s phone with an all-touch screen.
3 May 2012

Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand...
30 April 2012

Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD,...
30 April 2012

Bombay Sapphire and Tribeca Film Festival have launched a competition for emerging filmmakers for the chance to make their own short film.
30 April 2012

L'Oréal USA is proud to announce the L'Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L'Oréal Women in Digital will promote the design...
27 April 2012

Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and...
25 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

