Yesterday, the newspaper ran two full-page advertisements under the headline ‘Eau de New Car’ printed with scented ink
Building on the philosophy of American drive-in theatres, a range of Fiat 500 models—Abarth 500C, 500L Fiat, Fiat 500 and Fiat 500 GQ edition—became the protagonists of the performance.
Developing the new tweaks for the limited-edition version, Fiat was inspired by the look of an “athletic yet style-conscious” modern man.
The front part of a classic car model Fiat 500 has turned into a retro-styled mini refrigerator that can serve as a nice interior piece in a bar or a house.
Fiat rolls out a new commercial on the American market, where Fiat 500 was introduced in March 2011.
Fiat has launched the first 2012 Fiat 500 commercial featuring Jennifer Lopez. The pop-diva has voiced-over the video titled ‘My World’. In the video she drives the car through the streets of Manhattan to the Bronx where she grew up. Jennifer Lopez shares her personal point of view on life in the New York City and how it inspires her to be tougher, to stay sharper and to think faster.
Fiat’ s new 500C by Gucci model is hitting both Europe and the US even before its on markets for sale. The coming New York's Fashion Week will feature the red-and-green-stripped car, while the model will be available in limited quantities late 2011. In Europe Fiat has launched an all-European tour on August 19 and will be travelling through big cities till the end of October.
Fiat USA returned the North American market with a brand new advertising campaign. Last weekend, the Italian auto maker launched a promotion on New York's Times Square.