Evian is adding a new advertising video to its Baby & Me famous campaign that celebrates a baby in every adult. The new spot features a well-known fictional character, Spider Man, who meets his baby version in the street and starts performing a wild spider mirror dance, full of superman energy. Along with the ad, the water brand launched a whimsical campaign on its social media channels.

YouTube enables independent cinema fans across the globe to view part of the 2014 Sundance Film Festival program in the digital space for free. People can watch and vote with their views for 15 short films from this year’s program. Additionally, the audience can follow the Live @ Sundance streaming that covers the latest news related to the event, rolling out these days (January16–26) in Utah, USA.

Chevrolet is encouraging aspiring filmmakers to become one step closer to the Academy Awards. The auto giant is calling the international filmmaking community to create an advert that will be aired during the Oscars broadcast on March 2. Though it’s not a direct way to the nominations, it’s an excellent start for those who want to get their names heard in the filmmaking industry.

Bombay Sapphire is selecting the last winner of the second annual “Imagination Series” film competition. In April, budding filmmakers were challenged to create a short film based on a script by Academy Award-wining Geoffrey Fletcher. So far the jury has named four finalists, while the fifth one is to be defined by public voting online.

McDonald’s is highlighting its products through a plethora of personal stories of UK consumers on the new destination 100 McDonald’s Moments. The fun and playful site by Razorfish London and Goodboy Digital features a hundred of various feedbacks from real people who are telling how McDonald’s has left its mark in their life experiences, from personal relationship to travelling abroad.