Most people recognise that a playful approach heightens creativity. But they may be less aware of the powerful emotional connection play can create between an experience and a brand.
Just before the long Easter break, we wanted to share with you the most noteworthy design projects that came to our attention over the past week.
We've compiled the list of 13 latest works by some leading UK design agencies released over the past month.
Twenty latest design projects—all have been published today for your attention.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, Gen Z.
Adidas is highlighting the power of its new revolutionary boot, Nitrocharge, through a global multi-channel campaign that includes a special footballer-centric algorithm, consumers test groups, online games and more.
In their 8th year operating in Russia, "pioneers of Russian retail design" as they call themselves, design agency FITCH have finally opened their first office in Moscow.
This brief research is to explore the ways we've been doing shopping since the Roman Empire to our days and track the evolution of shopper mindsets in the 21st century.