latest in food

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  Heinz UK Collaborates with Hornall Anderson on Branding and Packaging for a New Gluten-free Product Range

  Design  May 15, 2013

  Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products.

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  Nuked Nation

  Opinion  Apr 18, 2013

  We are a “Nuked Nation”. The microwave is here to stay and microwavable foods are poised for growth as cost, convenience, healthy eating, and technology come together to lessen the stigma of cooking in microwaves.

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  Mondelēz International Has Invited Select Start-ups for the Mutual Mobile Efforts in Retail

  Marketing  Apr 17, 2013

  Mondelēz International is using the power of fresh talents and innovative ideas in the mobile area to boost the popularity of its much-loved confectionery brands. As part of its ongoing Mobile Futures program, the company is launching seven mobile pilots, developed earlier in collaborative duos of nine U.S. start-ups and the company’s brands, in order to drive consumer engagement on mobile platforms. The match-ups were created and activated in early 2013 during the first 90-day phase of the Mobile Futures program, which now enters the second 90-day incubating phase. The company is set to introduce two more new pilots in May.

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  Food Designers Bompas & Parr Have Demonstrated How Heinz Flavoured Beanz Sound

  Design  Mar 28, 2013

  Created to tap into all five senses the ‘Flavour Experiences’ marry sound, taste, touch, sight and smell, to provide the ideal sensory environment in which each dish should be eaten.

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  A Meaty Opportunity for Butchers

  Opinion  Mar 25, 2013

  David Rogers, founder and creative partner at packaging and brand design consultancy Pure, explains what butchers should be doing to capitalise on this upturn and prolong the benefits.

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  Kellogg’s Crunchy Nut Granola Frightens Aliens away in a New Spot

  Advertising  Mar 18, 2013

  Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.

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  Pop-art Artist Orla Walsh Has Created Limited-Edition Jackets for the Heinz Sweet Chilli Bottles

  Design  Mar 12, 2013

  Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.

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  Doritos Kicks off Its First Global Campaign, Revamps Its Packaging across All Markets

  Advertising  Mar 7, 2013

  Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.