KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012
Walmart Tells What Products Are ‘Great For You’
Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced...
7 February 2012
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits
Kraft Foods is launching a new product, belVita Breakfast Biscuits, positioned as a brand new breakfast option for Americans.
2 February 2012
Springetts Developed the Posh Birds Brand for Noble Foods
Posh Birds is a new premium egg brand created and developed by Springetts Brand Design Consultants and launched by Noble Foods.Springetts was approached by Noble Foods, who...
11 January 2012
Coley Porter Bell Adds Value and Personality to Morrisons’ Value Range
Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering.The rebrand is part of the...
10 January 2012
Maxitone Gets a New Look
Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging.Inspiration behind the new design comes from a brief to add energy and movement into the pack. Consumer research groups...
10 January 2012
Dole Makes Americans 'Go Bananas Every Day'
Dole, the No. 1 US banana brand is rolling out a nationwide campaign encouraging people to ‘go bananas’ every day.
6 January 2012
Kraft Foods Maps Its Total Environmental Footprint
Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of...
15 December 2011
General Mills' G-WIN Digital Seeking for Innovative Digital Ideas
General Mills has expanded its General Mills Worldwide Innovation Network (G-WIN), an open innovation program with the launch of G-WIN Digital. G-WIN Digital is a platform...
12 December 2011
Kraft Foods Announces Top Leadership of Future Independent Companies
In the next step toward launching two world-class public companies, the Kraft Foods Inc. Board of Directors today announced the appointments of the Chairmen and Chief Executive Officers of the future global snacks and North American grocery companies. As previously announced, the...
7 December 2011
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