
Kellogg Company has announced a refresh of its 106-year-old Kellogg's brand. The update which starts with Kellogg's completely redesigned website at www.kelloggs.com will be the most significant in the...
16 May 2012

The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual...
7 May 2012

To celebrate Queen’s Diamond Jubilee as many other British brands, Weetabix is launching a special edition ‘Fuel Britannia’ pack, designed by Springetts. Weetabix provides slow release energy, helping families to fuel...
4 May 2012

Kraft Foods' Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by
3 May 2012

Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand...
30 April 2012

CARTILS has designed packaging for Finishing Touch, the range of organic fresh oils created by the famous 3-star Michelin chef Sergio Herman and the well-known biochemist Hans Schreuder. The range consists of oils from the...
26 April 2012

When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn...
26 April 2012

Pearlfisher has created the brand name, tone of voice, brand identity and packaging for Bodega, the brand new Antipasti brand from Cranswick.
25 April 2012

Marmite, the iconic British brand since 1902r, is celebrating the Queen’s Diamond Jubilee with a new special limited-edition Ma’amite
18 April 2012

Following the successful launch of Intensely Italian chilled range, also created by Parker Williams, the new look packaging design for the Sacla’ ambient range boasts big brand standout and helps to differentiate it in a busy...
17 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

