Kraft Foods’s Oscar Mayer Turns Good Moods into Good Deeds
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project...
28 January 2010
Kraft Foods Lunchables & Animal Planet Roar and Score
Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17...
20 January 2010
Heinz Set Gilchrist to Manage Brand Packaging Reproduction
Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials....
15 January 2010
Blue Marlin gives Sainsbury's Classics ready meals a contemporary new look
Blue Marlin has created fresh new packaging for Sainsbury's range of classic British dishes that will roll out this month. The new design gives the meals a modern, upbeat look without watering down the traditional elements...
10 December 2009
General Mills Launches Website Dedicated to Gluten-free Foods
General Mills has created liveglutenfreely.com to provide consumers with information on gluten-free products and gluten-free recipes. The site lists General Mills products labeled gluten-free and features...
7 December 2009
Design-a-diet
A few more weeks of festive fun and feeding frenzy before the slimming brands are out in force bombarding us with new lose weight quick and 'diet' options... But, 'diet' actually means "what is eaten and drunk habitually" and is not about counting calories and restricting or choosing different...
1 December 2009
Brand new cheese pack offers more choice
Emmi, Switzerland's leading cheese and dairy product company, has introduced their brand new cheeseboard (“Käsplättli”) with a hard cheese range available in the two varieties; Swiss Tradition and Premium Selection. Now consumers have the choice between four...
1 December 2009
Fratelli Carli: new branding project by RobilantAssociati
Fratelli Carli is a traditional Italian brand of a high quality olive oil and condiments. They reached RobilantAssociati to reposition the range highliting the quality and premium status. The project created for Fratelli Carli was an example of what is to build a...
27 November 2009
Heinz Boosts Marketing Spends
Heinz is going to spend more money on its marketing campaigns over the next few months to attract new shoppers and please consumers loyal to its products. The giant food company’s profits rose to $2.67 billion (2.5%) in the last quarter, and the giant believes it’s high time...
27 November 2009
Heinz Ketchup Went Online in Germany
Day by day digital brand initiatives engage more and more consumers online. In this light social networks like Facebook.com, Twitter, Flickr and others became strong channels of communication and sources of the latest information. In order to commemorate it's 140th anniversary
20 November 2009
