Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products.
We are a “Nuked Nation”. The microwave is here to stay and microwavable foods are poised for growth as cost, convenience, healthy eating, and technology come together to lessen the stigma of cooking in microwaves.
Mondelēz International is using the power of fresh talents and innovative ideas in the mobile area to boost the popularity of its much-loved confectionery brands. As part of its ongoing Mobile Futures program, the company is launching seven mobile pilots, developed earlier in collaborative duos of nine U.S. start-ups and the company’s brands, in order to drive consumer engagement on mobile platforms. The match-ups were created and activated in early 2013 during the first 90-day phase of the Mobile Futures program, which now enters the second 90-day incubating phase. The company is set to introduce two more new pilots in May.
Created to tap into all five senses the ‘Flavour Experiences’ marry sound, taste, touch, sight and smell, to provide the ideal sensory environment in which each dish should be eaten.
David Rogers, founder and creative partner at packaging and brand design consultancy Pure, explains what butchers should be doing to capitalise on this upturn and prolong the benefits.
Kellogg’s Crunchy Nut is launching a new commercial as part of the brand’s revived campaign under the “The trouble is they taste too good” tagline. A new “Aliens” commercial, which promotes Kellogg’s new variant, Crunchy Nut Granola, demonstrates that the passion towards the product can be even stronger than curiosity. The spot debuts on national UK television today, March 18, and will roll out to cinemas in early May.
Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.
Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.