Metalworks, the R&D branch of the media agency Maxus predicts that in the next decades technology will redefine the food and drinks industry as well as our attitude to nutrition.
The task for Getbrand was to develop a brand for dairy products made of natural traditional ingredients. The client company already had a name for the brand—cheerful and emotional—Don Bidon.
Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
The CPG industry business models change in favour of online sales with the aim to increase ROI from this channel.
Euronomitor analyses how the biggest food brands have grown or shrunk during the past decade.
There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer.
To help discover all the paradoxes of the Dom Pérignon rosé, a vintage from 2003, the chefs developed the “Paradox” menu that included a range of 19 exquisite dishes.
The Chipotle Mexican Grill will be rolling out a large-scale giving-away one-week event in London to visitors of a hidden 24-hour website.