Dom Pérignon is explaining the audience what food  tastes best with its rosé champagne variety. The brand has recently hosted an exclusive tasting event for enthusiasts and now it’s bringing its unique atmosphere online, letting consumers recreate the menu of the event. The range of best-fitting foods that allows to understand the rosé 2003 was developed by 10 recognized chefs.

Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.

The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it. The new effort, called #FridgeShelfies, comes as part of a broader Philly’s Do Your Thing campaign that inspires people to create versatile, off-beat meals from ingredients found in their kitchens. The new initiative gets people posting the ingredients in the fridge to instantly get original recipes based on them.