Nestlé's Annual Report 2011 Unveils the Company's Achievements
Nestlé has introduced its Annual Report 2011 that encompasses 48-pages...
15 March 2012
jkr Creates a Vibrant New Look for Billington’s
This week sees the launch of new packaging for Billington’s sugar, designed by jkr. By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable...
15 March 2012
The World's Most Admired Companies 2012 List Is Topped by Apple
Apple, Google and Amazon are the leaders of the World's Most Admired Companies 2012 chart, unveiled as result of the new survey conducted by the Fortune...
5 March 2012
KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012
Walmart Tells What Products Are ‘Great For You’
Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced...
7 February 2012
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits
Kraft Foods is launching a new product, belVita Breakfast Biscuits, positioned as a brand new breakfast option for Americans.
2 February 2012
Springetts Developed the Posh Birds Brand for Noble Foods
Posh Birds is a new premium egg brand created and developed by Springetts Brand Design Consultants and launched by Noble Foods. Springetts was approached by Noble Foods, who...
11 January 2012
Coley Porter Bell Adds Value and Personality to Morrisons’ Value Range
Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering. The rebrand is part of the...
10 January 2012
Maxitone Gets a New Look
Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging. Inspiration behind the new design comes from a brief to add energy and movement into the pack. Consumer research groups...
10 January 2012
Dole Makes Americans 'Go Bananas Every Day'
Dole, the No. 1 US banana brand is rolling out a nationwide campaign encouraging people to ‘go bananas’ every day.
6 January 2012
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
