
Pearlfisher re-designs new packaging for Kallo across its entire product range. Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company...
14 October 2011

London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and...
14 October 2011

The sauce and condiment categories are busting with products trying to appeal to a consumer in search of new tastes and authentic experiences. Mina Harissa is a new premium Moroccan red pepper sauce simple made with six natural ingredients (red bell pepper, red chili pepper,...
12 October 2011

International integrated brand design agency Blue Marlin has created vibrant new 2D and 3D packaging to kickstart the relaunch of Cadbury Bournvita in India, which begins this month.At the...
12 October 2011

Brand design agency Coley Porter Bell has given John West a complete makeover with a new positioning and new packaging designs to help it reassert its leadership of the canned fish market.
10 October 2011

Aside from producing and selling new ranges, most big global companies pay a lot attention to charity and social projects, proving that today business means not only making money but sharing it as well. Sometimes, to pursue these goals, companies create unpredicted alliances—one of...
3 October 2011

Parker Williams Design (a Sun Branding Solutions brand) has created the branding and packaging for a new range of fresh Italian food from pesto pioneers, Sacla’. ...
30 September 2011

“The combination of our snack and beverage portfolios creates significant value for our shareholders through synergies driven by a common customer base and distribution platform, supplier leverage and shared infrastructure. The value of this combined portfolio has been greatest in our...
21 September 2011

On September 20, PepsiCo, Inc. announced the formation of the Power of One—Americas Council, which brings together its top food and beverage leaders to leverage the combined scale of the company's complementary snack and beverage businesses across North, South and Central...
21 September 2011

Branding and design consultancy Embrace has created new package design and identity for the new Mission Foods range of Mexican products.
15 September 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

