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  • Nescafé ‘Finds Your Inspiration’

    Nescafé ‘Finds Your Inspiration’

    Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register...

    15 December 2009

  • Mountain Dew Grows a Christmas Tree

    Mountain Dew Grows a Christmas Tree

    Real Christmas trees are a pitiful thing after the festive season is over. Mountain Dew has come up with a nice concept of hand-made gorgeous trees which are quite easy to make. Approx 400 Mountain Dew cans and a little zeal is all that’s needed for constructing an eco-friendly...

    14 December 2009

  • Burger King: Hot Showercam for Breakfast

    Burger King: Hot Showercam for Breakfast

    Burger King is treating its UK consumers with something more than just nutritious breakfasts. With its new bold campaign Heinz offers the visitors of its brand’s website start a day with a hot young lady singing in the shower with just a tiny bikini on. You can...

    11 December 2009

  • PepsiCo Does Not Support Homophobes

    PepsiCo Does Not Support Homophobes

    PepsiCo has made an official apology to gay people for sponsoring an intolerant concert in Uganda. At his performance singer Beenie Man appeared on the stage with a provocative song encouraging to kill lesbians and gay men by cutting their throats.

    11 December 2009

  • Blue Marlin gives Sainsbury's Classics ready meals a contemporary new look

    Blue Marlin gives Sainsbury's Classics ready meals a contemporary new look

    Blue Marlin has created fresh new packaging for Sainsbury's range of classic British dishes that will roll out this month. The new design gives the meals a modern, upbeat look without watering down the traditional elements...

    10 December 2009

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  • PepsiCo Discards Gatorade Tiger Focus

    PepsiCo Discards Gatorade Tiger Focus

    PepsiCo is going to take Gatorade Tiger Focus drink featuring renowned golfer Tiger Woods out of its portfolio. The media has linked this decision to a series of scandal press reports revolving around the sportsman’s private life and damaging of his...

    10 December 2009

  • PepsiCo Recycles Online

    PepsiCo Recycles Online

    In pursue to raise ecological awareness among its customers, PepsiCo initiates a wide range of activities and launches green-oriented websites. On the company’s www.pepsirecycling.com any internet user can find out...

    10 December 2009

  • PepsiCo Opens a Research Lab To Develop Healthier Products

    PepsiCo Opens a Research Lab To Develop Healthier Products

    PepsiCo, one of the world's largest food and beverage companies, announced it will open a long-term research laboratory in New Haven with a focus on the development of healthier food and beverage products. The company also will fund a graduate fellowship in the M.D.-Ph.D. Program...

    9 December 2009

  • Kleenex Has Some Christmas Spirit

    Kleenex Has Some Christmas Spirit

    Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces...

    8 December 2009

  • Pepsi Gives Money to New York Youth

    Pepsi Gives Money to New York Youth

    New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents...

    8 December 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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