Dannon Light & Fit Launches Ad Campaign with Heidi Klum
The Dannon Company today unveiled a new marketing campaign for Dannon Light & Fit yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious...
7 January 2010
Dove Pushes Its Men's Line to the Super Bowl
The global giant Unilever is driving its new line of Dove cleansing products for male to the Super Bowl sport event. The producer hasn’t been present in the advertising segment of the Game since 2006, but now it wants to return withDove Men+Care...
7 January 2010
Doritos Reveals Consumers' Ads for Super Bowl XLIV
The Doritos brand revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their...
6 January 2010
Nestlé Crunch: Sweet Challenges
Nestlé is treating Facebook users with a sweet game Crunch Challenge and is awarding them with thousands of chocolate bars as daily and weekly prizes. The luckiest one will also get the grand money prize of...
6 January 2010
Nestlé and L'Oréal Combat Wrinkles with a Sweet Tomato Pill
The confectionery giant Nestlé and the huge cosmetics manufacturer L'Oréal have combined forces and created sugar-coated pills that iron out wrinkles. The new product, Inneov Fermete, slows down the skin aging with the help of a compound taken from...
5 January 2010
Snickers Brand Bullish on 'Snackonomic' Climate in 2010
Mars Chocolate North America announced today that SNICKERS® Brand, long known for providing affordable hunger satisfaction, has launched its new "Snackonomics Collect-and-Win Game," offering more than 10,000 lucky real chocolate lovers a chance to win...
5 January 2010
Pepsi Refreshes the World with Public’s Ideas
PepsiCo is going more social than ever with its newly presented huge ‘Refresh Everything’ campaign. The company will provide dozens of initiative brains with financial support for implementation of the useful...
4 January 2010
Gatorade's G2 ‘Stings Like a Bee’ with More Athletes
PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core...
4 January 2010
Mountain Dew Throwback: Sugar Prizes for Mini-Contests
Mountain Dew Throwback has come out with a series of mini-challenges to keep the consumers tuned in. The prize is a limited-edition DEW gear, the drink with real-sugar that gives energy and creative inspiration....
4 January 2010
PepsiCo Will Spend Money on Social Causes Instead of Sport Adverts
PepsiCo’s beverages will be totally out of the advertising at Super Bowl XLIV. Instead of spending money on its soda's promotion, the company will focus on social projects. It is a huge and bold step for the food and drinks producer, as the company will keep away from...
4 January 2010
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