As part of its sustainability program #makethefuture, Shell has build an innovative self-lighted football playground in one of the poorest areas of Rio de Janeiro, Morro da Mineira.
The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
Western Union, an international money transfer system, in collaboration with the Dutch creative agency 180 Amsterdam have launched a new promotional campaign, a social project called PASS. The initiative is fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe.