The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
Ford is inviting European bloggers from non-auto areas of expertise to test its new Ford EcoSport SUV for six months.
Together, Ford and Coca-Cola have presented the first-ever vehicle with the interiors that feature fabric made of the same renewable materials that are used to make Coca-Cola’s PlantBottle Technology bottles.
The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.
Ford Motor Co. is employing the “don't choose, take both” theme in its latest U.S. campaign titled “AND not OR.” The new cross-channel push, which is set to roll out in April, is designed to promote Ford’s EcoBoost engine family that is positioned as an alternative to many eco-vehicles by other auto brands on the market. The promotion takes on the common misconception that owners of the “green” cars have to choose one thing from two important ones—the ads say that there should be no bargains when it comes to comfort and performance. The campaign will include humorous prints, TV commercials, followed by social media and digital promotions.
Ford is engaging the U.S. online community to promote its latest Ford Fiesta vehicle.
During the Breast Cancer Awareness month Ford is promoting its documentary about survivors of breast cancer and participants of the automaker’s ‘Ford Warriors in Pink’ funding program.
Ford Motor has launched a provocative ad campaign for its first hybrid-only model, C-Max and critisizing the rival Toyota's Prius line.