Coca-Cola, Ford, Heinz, Nike and Procter & Gamble have teamed up to create the formation of the Plant PET Technology Collaborative (PTC). This strategic group will aim to accelerate the development and use of 100% plant-based PET materials and fiber in their products.
Ford
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.
Ford Motor Company has teamed up with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automaker is intended to continue its efforts on smarter environmental decisions and the green lifestyle website will help inspiring people to go ‘greener’ through film, design, art, transportation and culture.