The water brand Vittel has collaborated with the Ogilvy Paris agency to create a smart bottle cap that reminds us to drink water.
The initiative was inspired by kids’ creative approaches and realized by BETC Paris.
The company creates T-shirts that help people maintain a straight posture, using denser material on the back of the piece.
The display is devoted to the famous women's fragrance Miss Dior which gets interpreted through the creative vision of women in art.
Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.
IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program focused on comfortable urban living.
Non-profit Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
Mercedes-Benz turned to the public's creative force in its latest initiative, #Untamed,” launched to promote the automaker’s new CLA model.