Doritos Crash the Super Bowl Winners Are Announced
The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...
6 February 2012
Frito-Lay Unveils 'Near Net Zero' Manufacturing Facility
PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’ The ‘near net zero’...
6 October 2011
Doritos Crash the Super Bowl Invites Fans to Win $1 Million and a Chance to Work with The Lonely Island
Doritos yesterday rolled out its annual Crash the Super Bowl program. The prize for winners is a guaranteed opportunity to work on a future Doritos project with the award-winning entertainment trio The Lonely...
28 September 2011
Women at NBCU Unveiled Favorite Women Brands
Women at NBCU, an initiative that combines media assets reaching women across multiple platforms, revealed its 2011 Brand Power Index (BPI). According to this, Barbie, Kotex and Harley Davidson are among the brands that made the...
26 August 2011
Doritos Started a Storytelling Campaign in Brazil
On July 12, Doritos, a PepsiCo's snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in...
12 July 2011
Doritos Told the Life Story of Esteban Ortega, aka the Dip Desperado in a New Promotion
Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier
6 July 2011
PepsiCo Invited the Chef Ferran Adria to Develop New Creative Food Concepts
PepsiCo invited a celebrity chef Ferran Adria to help develop new methods and concepts for creative food innovation. The new initiative follows an existing successful relationship between the two parties which began in 2005 and involved Chef Adria's advice on PepsiCo...
17 June 2011
Cheetos Makes Goofing Off Pay Off
Cheetos, PepsiCo's Frito-Lay’s mischievous and playful snack brand, is on a mission to reward the best of the best when it comes to goofing off. The brand unveiled the Cheetos Billion Minute Break, a first-of-its-kind, internet-wide experience...
23 May 2011
Frito-Lay's Flavor Kitchen Goes Live on Time Square and Facebook
PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand's history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay...
11 April 2011
Crowdsourcing: You Create, Brand Capitalizes—Both Happy
From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
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