Frito-Lay (PepsiCo) has kicked off a new campaign dedicated to its “multipacks”, which are combos of packages with snack foods. The new packs would be a nice choice for both families and singles, and to promote its new 6-pack containers the company unveiled two funny spots.

Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.

Doritos tortilla chips and Major League Gaming (MLG) unveiled the Pro-Gaming Combine – the first-ever nationwide skills challenge in competitive video gaming history. Starting on February 23 video game pros can log on to www.doritoscombine.com and purchase team passes from MLG for the debut Doritos MLG Pro-Gaming Combine in Nashville March 26-28, 2010.

Canadians are finally being given the opportunity to have their digital footprint measured and their social status quantified, with the help of a first-of-its-kind Doritos challenge – Doritos Viralocity.

Three players. One cover. Fans choose. In a bold move to give diehard Madden NFL fans ultimate control of their gaming experience, Doritos tortilla chips and EA SPORTS announced that for the first time in the 21-year history of the franchise, the Madden NFL 11 cover athlete will be determined by consumer votes.

PepsiCo’s Frito-Lay has expanded its portfolio by adding a new product. The name of the new snack is Tostitos Dipping Strips. The producer assures that the tasty and thick chips will not crunch in your fingers and hold the thickest dips including “cheese, chili or spinach,” as Frito-Lay rep Deanna McKinley mentioned.

The Doritos brand revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos “Crash the Super Bowl” challenge, where the stakes this year are bigger and bolder than ever.

PepsiCo’s Frito-Lay snack division named Stacy Lynn Miller,Idaho-based young mom, as the winner of its “Inspire Us” contest for her real-life story , which was held by the company from 1 July till 17 August at www.awomansworld.com/#/InspireUs

This August ‘Frito-Lay Manufacturing’, PepsiCo’s snack business in Russia announed that it signed popular singer and Eurovision 2008 winner Dima Bilan to become a ‘face’ of new ad campaign for its Cheetos brand.

The Doritos tortilla chips brand (owned by PepsiCo’s Frito-Lay division) and Microsoft teamed up for the second time to offer all video game fans a chance to design a new Xbox LIVE(R) Arcade game as a part of “Unlock Xbox” creative contest.

Doritos brand, represented in Frito-Lays snacks portfolio (PepsiCo’s division) has launched ‘mysterious’ promotion encouraging consumers to guess a flavour of unknown snacks.

The SunChips brand, PepsiCo’s Frito-Lay division, and National Geographic announced 5 winners of the “Green Effect,” a national initiative that encourages consumers to take their own small steps toward helping the planet.

As part of the “TrueNorth Story of the Month” campaign, Frito-Lay’s snack brand TrueNorth continues recognizing real people who have pursued their life’s passions.