Purina, Google, Samsung, Schweppes, Cadbury, Vitaminwater, Frito Lay, Dr Pepper
Purina's “Most incredible small dog” video contest...
20 August 2010
Lay's Mobile Greenhouses Are Promoting At-Home Gardening in Big US Cities
Lay's® unveiled a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the US. The six-city "Lay's Mobile Farm" tour kicked off yesterday morning in New York City's iconic Times Square and will then travel to five other...
27 July 2010
Doritos Brings Fans Madden NFL-Inspired Flavored Chips
It began by giving consumers an unprecedented opportunity to choose who they wanted as the Madden NFL 11 cover athlete. Now, as gaming and sports fans alike wait in anticipation for the release of Madden NFL 11 on August 10, Doritos tortilla chips is unleashing two new...
23 July 2010
Cheetos Stepped onto War-Path
Cheetos is encouraging its fans to defend the honour of their favourite varieties by fighting for them—literary. The brand invites internet users to join the Battle of the Cheetos, an online game, where you can...
12 July 2010
Dove, Nissan, Frito-Lay, Smirnoff, Stella Artois, Procter & Gamble
Dove seeks women with ‘flawless skin’ and ‘no scars’ for its next Real Beauty campaign...
29 June 2010
Lay's Installed a Custom Crafted 'Live' Billboard in San Francisco
Lay's, a brand of PepsiCo's Frito-Lay division, announced that it is using all natural ingredients to craft its Lay's Kettle Cooked potato chips. To mark the roll out of these potato chips, four different carvers officially began crafting a Lay's...
11 June 2010
Lay’s Max Gets New Flavour, Positioning and Advertising in Russia
Russian division of Frito-Lay (PepsiCo) teamed up with BBDO Moscow to launch a new ad for Lay’s Max Mega Bacon. "Maximum of flavor, maximum of emotions" - here's the name of this new campaign which stresses brand's new positioning and the intensive new...
20 May 2010
The Walkers Brand Launches the Flavour Cup Campaign
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund...
22 April 2010
Cheetos Unleashes Tiny New 'Mighty Zingers'
Chester Cheetah is unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos...
2 April 2010
Lay’s Invites Americans to Create the Happiness Exhibit
Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer...
16 March 2010
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