The agency has revamped the brand's identity and helped launch a new line of Tostitos Cantina.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety, called Power Bites...
PepsoCo’s Lay's brand has kicked off the process of searching for its public-supported search for a new potato chip flavor.
Following the ‘partnerships trend’ we are writing about last time, PepsiCo has started a collaboration award-winning country music star Brad Paisley and Dollar General retailer to support literacy in the U.S.
The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...
PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’ The ‘near net zero’ vision was to transform an existing facility so that it would be as far ‘off the grid’ as possible and run primarily on renewable energy sources and recycled water, while producing nearly zero landfill waste.
Doritos yesterday rolled out its annual Crash the Super Bowl program. The prize for winners is a guaranteed opportunity to work on a future Doritos project with the award-winning entertainment trio The Lonely Island.
Women at NBCU, an initiative that combines media assets reaching women across multiple platforms, revealed its 2011 Brand Power Index (BPI). According to this, Barbie, Kotex and Harley Davidson are among the brands that made the biggest impact on women.