latest in Frito-Lay

• 

  Doritos to test three new flavors in “mystery packaging” in the U.S.

  Marketing  Apr 21, 2014

  Frito-Lay is rolling out the “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better.

• 

  Frito-Lay’s Cheetos Crunchy arrives in limited-edition glowing packaging in time for Halloween

  Design  Oct 8, 2013

  The brand is revealing limited edition fluorescent snack packs to tap into the holiday’s spirit.

• 

  Hornall Anderson Makes Pepsico's Tostitos a Party-centric Brand

  Design  Jan 15, 2013

  The agency has revamped the brand's identity and helped launch a new line of Tostitos Cantina.

• 

  Frito-Lay Re-Energies Americans by Launching Caffeinated Cracker Jack’d

  Marketing  Nov 15, 2012

  Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety, called Power Bites...

• 

  Lay's Asks Americans: 'Do Us A Flavor' for $1 Million

  Marketing  Jul 23, 2012

  PepsoCo’s Lay's brand has kicked off the process of searching for its public-supported search for a new potato chip flavor. 

• 

  PepsiCo Supporting Literacy in the USA

  Sustainability  Jul 18, 2012

  Following the ‘partnerships trend’ we are writing about last time, PepsiCo has started a collaboration award-winning country music star Brad Paisley and Dollar General retailer to support literacy in the U.S.

• 

  Doritos Crash the Super Bowl Winners Are Announced

  News  Feb 6, 2012

  The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...

• 

  Frito-Lay Unveils 'Near Net Zero' Manufacturing Facility

  News  Oct 6, 2011

  PepsiCo’s Frito-Lay North America division celebrated on October 5 the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached ‘near net zero.’  The ‘near net zero’ vision was to transform an existing facility so that it would be as far ‘off the grid’ as possible and run primarily on renewable energy sources and recycled water, while producing nearly zero landfill waste.