latest in games

• 

  MINI Encourages to “Discover Your Inner Paceman” in an Interactive Experience

  Marketing  Apr 4, 2013

  MINI introduces a new element to its “Design with Bite” campaign for the Paceman car, started back in January 2013.

• 

  Disney Set to Unlock Imaginative Worlds in a New Movie-based Game Project Disney Infiniti

  Advertising  Jan 16, 2013

  It is set to be released in June 2013 onXbox 360, PS3, Wii U, Wii, PC, mobile devices, and Nintendo 3DS.

• 

  Give the Gift of Play This Holiday Season through 7 Zynga Games

  Marketing  Nov 29, 2012

  Social gaming company Zynga has launched its holiday philanthropic campaign, which connects virtual and real world.

• 

  Xbox360's Halo 4 Glyph "Has Invaded" the London Night Sky with the Help of AKQA

  Marketing  Nov 7, 2012

  The game publisher Microsoft Studios organised a spectacular aerial lighting performance to celebrate the launch of the next blockbuster installment in the UK.

• 

  Mountain Dew and Doritos Relaunch Double XP and Game Fuel

  Marketing  Oct 2, 2012

  To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo's Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they'll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.

• 

  BMW DesignworksUSA and Thermaltake Have Unveiled Their Level10 M Gaming Mouse

  Marketing  Sep 4, 2012

  BMW DesignworksUSA and  Thermaltake have designed a high-end gaming mouse that would become a dream of every gamer. Called Level10 M, the mouse resembles a sport car with holes on the top—to prevent sweaty hands—and features five programmable keys along with two regular keys on top. 

• 

  Green Day Promote a New Song "Troublemaker" in a Themed Version of the "Angry Birds" Game

  Marketing  Aug 30, 2012

  Gamification comes into play with the launch of the new Green Day-themed 10-level version of much-loved Rovio Entertainment's game "Angry Birds".

• 

  AXE Offers Male Fans Rock Music and Games for Free

  Marketing  Aug 16, 2012

  AXE targets its male auditory with two things most of them love—gaming and rock music. The brand offers fans an access to both.  Beginning today, guys can download an advance unreleased track from the popular Asking Alexandria on the brand's social gaming hub, Planet AXE, months before the album’s release.