Gatorade has turned it right pulling the blanket from the rival and Official Sports Drink of the London Olympic Games Powerade. PepsiCo’s brand created a commercial featuring Usain Bolt,the fastest man in the world who also appeared in PUMA and Nissan campaigns.
During summer season a risk of getting dehydrated increases especially for active people and athletes. It can cause dangers of heat-related illnesses. That is why PepsiCo’s Gatorade has announced a partnership with the NFL, NBA, and MLS for the Gatorade ‘Beat the Heat’ program which is designed to inform people about the importance of consuming enough appropriate water to help reduce the risk of heat-related illnesses.
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
PepsiCo-owned Gatorade is about to launch a multi-faceted campaign for its 'G Series Fit'—series of 3 products geared towards athletes, adage.com reports. The product lineup is designed to provide athletes with the required nutritional elements before, during and after workout.
Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience of athletic trainers, educators, professional athletes and nutritionists gathered to discuss and learn about the hydration and nutrition needs of today's performance athletes.
Gatorade has recently launched a line of functional drinks, The G Series, which help get ready for trainings and restore after working out. A set of prints and a video to promote the new product was developed by the agency TBWA \ Chiat \ Day in partnership with PYTKA Productions and The Mill.
Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo, is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes.
PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core idea of the campaign is that the drink is low-calorie as well as full of vitamins and nutritious elements.