Gatorade Encourages Australians to ‘Replay’ Their Best Sportive Moments
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only...
5 May 2011
Gatorade Readies Campaign for G Series Fit
PepsiCo-owned Gatorade is about to launch a multi-faceted campaign for its 'G Series Fit'—series of 3 products geared towards athletes, adage.com reports. The...
3 May 2011
G Series Gathers Feedback from Canadian Athletes Ahead of Its Launch in Canada in 2011
Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience...
17 August 2010
The G Series — Before During After
Gatorade has recently launched a line of functional drinks, The G Series, which help get ready for trainings and restore after working out. A set of prints and a video to promote the new product was developed by the agency
10 May 2010
Gatorade Evolves From Sports Drink to Sports Performance Innovation Company
Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo, is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports...
8 February 2010
Gatorade's G2 ‘Stings Like a Bee’ with More Athletes
PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core...
4 January 2010
Gatorade Rebrands the Rebranding
Gatorade is planning to undergo another rebranding and spend about $30 million on its product and packaging development. Previously the PepsiCo's brand has already updated its name by shortening it — now there is just “G” instead...
18 December 2009
Gatorade UK: Collect for Sport Rewards
In January 2010 Britvic and PepsiCo’s Gatorade are introducing an interactive campaign, which will incorporate a bottle code system. The participants of the movement will be able to win numerous prizes, get access to music downloads and receive tickets...
16 December 2009
PepsiCo Discards Gatorade Tiger Focus
PepsiCo is going to take Gatorade Tiger Focus drink featuring renowned golfer Tiger Woods out of its portfolio. The media has linked this decision to a series of scandal press reports revolving around the sportsman’s private life and damaging of his...
10 December 2009
Gatorade's redesign didn't boost sales
According to Gatorade's report its sales in the second quarter have been down to 6 percent despite the recent redesign and marketing "G" campaign. As a result, Catorade's market share in its category has fallen to 75 %, down from nearly 80% a year ago.
24 July 2009
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