In the light of the yesterday’s International Women’s Day, the recent research on likes, dislikes, thoughts and aspirations of young British ladies of 8 to 14 years old proves the urgent need to desexualise gender marketing to women starting from early age.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
The Monday morning after the Olympics drew to a spectacular close, London felt a little blue. We’d all been feasting on sport for a fortnight and had the wholesome equivalent of a hangover. Talk is now turning to performance and legacy. You can cut the medals tables in different ways – weighting by GDP, population or team size so different nations come out on top—but however you look at it, women were the real winners in 2012.