popular Consumer Insight
An alarming finding from the study "Little Miss Understood" is that the older the girls, the lower their level of confidence about the future, happiness, gender equality with boys/men.
Marketing articles often refer to the ubiquitous “she” consumer and shopper, simply assuming that men are not a factor in most shopping occasions.
We’re now seeing brands harnessing technology to adopt a more ‘feminine’ style of interaction: conversational, collaborative, group-oriented and networked. As such, brand strategies are less about ‘shouting’ why you’re better than the competition. Would we be in the economic mess we are today, if it had been Lehman Sisters rather than Brothers?
With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.