General Mills' G-WIN Digital Seeking for Innovative Digital Ideas
General Mills has expanded its General Mills Worldwide Innovation Network (G-WIN), an open innovation program with the launch of G-WIN Digital. G-WIN Digital is a platform...
12 December 2011
Ford Teams up with General Mills’ Box Tops for Education Program
Aside from producing and selling new ranges, most big global companies pay a lot attention to charity and social projects, proving that today business means not only making money but sharing it as well. Sometimes, to pursue these goals, companies create unpredicted alliances—one of...
3 October 2011
Cheerios Kicks off Its New Author Contest and Searches for the Next Great Children’s Book Author
The Cheerios® New Author Contest, which kicked off its search on March 22 for the next great new children’s book author, provides aspiring writers the perfect opportunity to make this dream a reality. One Grand Prize Winner will receive a $5,000 cash prize and a possible...
24 March 2011
General Mills Launches New Nonprofit to Improve Food Processing and Alleviate Hunger in Africa
General Mills announced the launch of Partners in Food Solutions as a hunger-fighting nonprofit bringing food production and food processing expertise to small and medium-sized food processors in African nations. “The need for sustainable food production is...
17 March 2011
General Mills Call Inventors to Join Enhanced Worldwide Innovation Network
Today General Mills, one of the world's biggest food brands, announced the huge success of its G-WIN Innovation Portal. This web destination was launched back in 2009 with the aim to help the food producer establish close...
3 March 2011
General Mills Announces the Second Year Goal of Its Charitable ‘Join My Village’ Initiative
‘Join My Village,’ a click-to-commit social change initiative of General Mills and international humanitarian organization CARE, is launching the second year of its online community with a new partner: American...
15 December 2010
General Mills Announces 2015 Sustainability Goals and Reports Progress on 2010 Goals
General Mills detailed its progress in four environmental sustainability areas and announced new environmental sustainability goals for 2015. The company’s new, expanded environmental sustainability targets include: reducing water usage by 20%, reducing solid waste generation...
15 November 2010
Cheerios Provides Children’s Books Inside Specially Marked Boxes
Cheerios®, through its Spoonfuls of Stories® program, is inviting families to start their day with a nutritious breakfast and a brand new...
4 November 2010
General Mills Announces the One Million PALA Challenge
The General Mills Foundation launched the One Million PALA Challenge in partnership with the President's Council on Fitness, Sports, and Nutrition (PCFSN) President’s Challenge program, Box Tops for Education® and the Amateur Athletic Union. Through the initiative, the General...
17 September 2010
General Mills Expands Its “Feeding Dreams” to 10 Cities
Continuing the grassroots of its “Feeding Dreams” program’s legacy of celebrating everyday heroes who are doing extraordinary things, General Mills is expanding its reach from four to 10 southeastern US markets to...
5 August 2010
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