latest in Germany

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  Volkswagen Celebrates Its Green Philosophy in the New Global Campaign “Think Blue.Book”

  Advertising  Apr 8, 2013

  Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.

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  The 5th BMW Welt Jazz Award Focuses on Drummers

  Advertising  Oct 26, 2012

  BMW continues supporting the jazz music by launching the fifth annual the BMW Welt Jazz Award to celebrate prominent jazzmen from around the globe.

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  BMW Welt Offers Visitors a New Brand Experience

  Design  Oct 18, 2012

  As part of its celebration of the BMW Welt’s fifth anniversary, BMW Group gave the press a sneak preview of its new brand experience, which officially opens all visitors this weekend, on 20—21 October.

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  Beefeater Debutes a Branded London Taxi in Germany

  Advertising  Aug 8, 2012

  Beefeater Gin has created a London-branded taxi which embellishes the entrance of Scandlines’ Bordershop in Puttgarden, Germany.

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  Twix: Pick Your Side

  Advertising  Jul 17, 2012

  Which is better, right or left bar of Twix? And don’t say they are identical, there’s an ideology standing behind this rivalry. The Mars Inc. brand is asking its consumers to choose, which side they take, and which bar they will eat first over the other. The brand has unveiled a new spot dubbed ‘Ideologies,’ which tells about the origins of this rivalry and gives consumers a better understanding of the issue.

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  Volkswagen and Porcshe Are Merging

  Business  Jul 6, 2012

  Volkswagen Aktiengesellschaft and Porsche Automobil Holding SE have announced they will create the integrated automotive group. According to the statement, Porsche will be contributed to the Volkswagen Group starting August 1.

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  adidas Will Launch the Rockstars Bouldering Event in August

  Marketing  Jun 25, 2012

  adidas is to launch the second edition of its Rockstars initiative, this time at the Porsche Arena in Stuttgart/Germany on August 10 and 11.

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  BMW Guggenheim Lab Opens in Berlin

  News  Jun 18, 2012

  The BMW Guggenheim Lab opened on June 15 in Berlin, the second stop on the project’s six-year global tour. Offering free programs, the BMW Guggenheim Lab Berlin is a temporary public space...