Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.
BMW continues supporting the jazz music by launching the fifth annual the BMW Welt Jazz Award to celebrate prominent jazzmen from around the globe.
As part of its celebration of the BMW Welt’s fifth anniversary, BMW Group gave the press a sneak preview of its new brand experience, which officially opens all visitors this weekend, on 20—21 October.
Beefeater Gin has created a London-branded taxi which embellishes the entrance of Scandlines’ Bordershop in Puttgarden, Germany.
Which is better, right or left bar of Twix? And don’t say they are identical, there’s an ideology standing behind this rivalry. The Mars Inc. brand is asking its consumers to choose, which side they take, and which bar they will eat first over the other. The brand has unveiled a new spot dubbed ‘Ideologies,’ which tells about the origins of this rivalry and gives consumers a better understanding of the issue.
Volkswagen Aktiengesellschaft and Porsche Automobil Holding SE have announced they will create the integrated automotive group. According to the statement, Porsche will be contributed to the Volkswagen Group starting August 1.
adidas is to launch the second edition of its Rockstars initiative, this time at the Porsche Arena in Stuttgart/Germany on August 10 and 11.
The BMW Guggenheim Lab opened on June 15 in Berlin, the second stop on the project’s six-year global tour. Offering free programs, the BMW Guggenheim Lab Berlin is a temporary public space...