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  • Cadbury to extend the souvenir gift box collection

    Cadbury to extend the souvenir gift box collection

    In October the British company Cadbury extends its Luxury Selection Truffles Souvenir Gift Box line. This collection already includes London and Singapore themes and new additions will feature Dubai, America and Canada-themed boxes with 16 Belgium truffles inside....

    19 October 2009

  • Miller Creative: stylistics for gourmet food

    Miller Creative: stylistics for gourmet food

    Miller Creative is a design consultancy run by American designer Yael Miller specializing at branding & packaging design. Their portfolio includes chocolate, gourmet food, skin care, consumer brands and...

    2 March 2009

  • Loves, Barby

    Loves, Barby

    On 9th March 2009, Barbie will be celebrating her 50th anniversary from the stunning debut at New York Toy Fair.And to mark this special occasion, the luxury chocolatier Hotel Chocolat is unveiling a limited edition box set: 'The Barbie Box'....

    2 March 2009

  • Leaf tea travel kit

    Leaf tea travel kit

    Limited edition (only 500) leaf tea travel kit from Leaf internet shop is packed in a 100% natural wool felt pouch designed exclusively for Leaf by parisian designer.It includes six mini tins of loose leaf tea (1-2 cups...

    17 February 2009

  • Big Love with Bigelow Tea

    Big Love with Bigelow Tea

    Bigelow Tea has created two seasonal tea blends for Valentine's Day: White Chocolate Kisses (chocolate with robust black tea) and Sweetheart Cinnamon (herbal tea blend with cinnamon and sweet apple).

    16 February 2009

  • Champagne Ruinart's set for V Day

    Champagne Ruinart's set for V Day

    Champagne is another essential component of Valentine's Day celebrations, and the world's oldest champagne house is doing its bit.

    3 February 2009

  • Best Gourmet Valentine Chocolates

    Best Gourmet Valentine Chocolates

    Gourmet chocolate is every bit about the taste, but presentation is highly ranked, too, especially on Valentine's Day, the biggest day of the year to celebrate chocolate. The following chocolatiers have a selection of Valentine's gifts wide enough to accommodate all tastes (and...

    2 February 2009

  • Royal Mail seeks pack designers for ‘free gift’ concept

    Royal Mail seeks pack designers for ‘free gift’ concept

    The Royal Mail is seeking designers to create packaging for its latest direct marketing concept, Matter.

    10 September 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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